Digital & Social Media Manager

Job Summary

We’re looking for a Digital & Social Media Manager who understands the modern DJ and musical landscape—and ideally lives it. If you know how to grow audiences, drive engagement, and speak the language of DJs and musicians, this role is for you.

The Digital & Social Media Manager will lead strategy, execution, and optimization of all digital marketing initiatives across U.S. channels. This role requires a blend of analytical skills, creative thinking, and deep understanding of DJ culture, music trends, and social media ecosystems.

• Classification: Exempt
• Position Status: Regular / Full Time
• Reports To: Director, Marketing
• Work Location: Hybrid (Office located in Torrance, CA)
• Salary Range:$100,000 to $110,000 per year, plus discretionary bonus. (Offered salary is based on a variety of factors, including skills, experience, and qualifications for the role.)

• Digital Strategy & Campaign Leadership
  • Develop and execute U.S. digital marketing strategies to increase brand awareness, the DJ community, product adoption, and community engagement.
  • Collaborate with the Marketing team and Creative to develop multi-channel campaigns across web, social, email, influencers, and paid media.
  • Drive product launch strategies with product planning, artist relations, sales, and marketing teams.
• Social Media & Community Growth
  • Oversee all U.S. social media channels, ensuring consistent brand voice and high-impact content.
  • Grow followers/subscribers as well as community engagement.
  • Create organic and paid campaigns with a strong understanding of DJ culture, performance techniques, and product use‑cases to execute the digital marketing strategies.
  • Manage social media team and content creators to execute digital marketing strategies.
  • Work with agency to implement and track paid campaign results, budget and spending.
  • Track trends and emerging platforms relevant to DJs and music creators.
• Content Development
  • Collaborate with internal teams and external agencies to deliver compelling digital assets.
  • Provide input and feedback on creative assets to ensure cultural relevance and digital performance.
• Analytics & Optimization
  • Monitor marketing KPIs and deliver insights to improve engagement, conversion, and ROI, including initiatives and campaigns utilizing agencies.
  • Optimize SEO, SEM, paid social, and retargeting campaigns.
• Influencer, Artist & Partner Collaboration
  • Partner with DJs, content creators, and music industry influencers to amplify brand presence, product awareness, and DJing as a hobby or career path.
  • Support artist relations team in digital initiatives, events and artist collaborations.
• Email Campaigns
  • Oversee all email campaigns for U.S. subscribers.
  • Manage content creators to execute email campaigns to accomplish digital marketing strategies.
  • Utilize Hubspot to implement and analyze email campaigns.

• High School diploma or equivalency
• Bachelor’s degree from an accredited college or university in Marketing or similar subject, preferred
• A minimum of 4 years of digital marketing experience, preferably in DJ category, music, consumer electronics, entertainment, or lifestyle brands.
• A minimum of two (2) year(s) of management experience
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)
• Expertise in analytics platforms (including Meta Ads Manager, Hubspot and Google Analytics).
• Experience in managing CRM platforms and customer database segmentation, preferably in Hubspot
• Experience with Shopify (for marketing and analytics), preferred
• Experience with Adobe creative cloud (and/or related photo editing software), preferred
• Experience with DJ programs, including rekordbox, Serato DJ, Traktor as well as performance mixers, controllers, preferred
• Experience with Data / Business Intelligence software knowledge (ie., Power BI, Tableau, etc.), preferred
• DJ Experience preferred, whether professional, hobbyist, or enthusiast-level

• Job Knowledge & Technical Ability: Strong knowledge of digital marketing principles, including SEO/SEM, email marketing, social media, paid advertising, and campaign optimization. Proficient in analytics…