Marketing Manager, Campaign

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Requisition

Salary Range: $ to $ Annually

Reports to:

Senior Manager, Marketing

FLSA:
Exempt/Salaried

EEO:
First/Mid-Level Officials and Managers

Manages others:
Yes

Location:

Hybrid / Remote (as applicable)

Department:
Marketing

Under the direction of the Senior Manager of Marketing, the Marketing Campaign Manager , Creative is responsible for developing and executing integrated marketing campaigns across online and offline channels. This role is responsible for driving strategic planning, creative briefing, campaign optimization, and cross-functional alignment to ensure programs deliver meaningful business results. The ideal candidate brings B2B or agency experience, leadership capabilities, and the ability to turn audience insights into powerful campaign strategies.

• Develop and execute integrated marketing campaigns across digital, social, paid media, and offline channels, ensuring alignment with organizational priorities and brand voice.
• Partner with cross-functional stakeholders to define campaign goals, objectives, target audiences, and success metrics.
• Establish campaign KPIs and performance benchmarks to guide planning and inform optimization.
• Ensure timely execution of key campaign initiatives, managing timelines, deliverables, and cross-team coordination.
• Lead the creation of comprehensive, insight-driven campaign briefs by synthesizing:
• Sales and market trends
• Audience research and persona insights
• Provide strong strategic and creative insights that anchor the campaign’s messaging, value proposition, and channel mix.
• Ensure the campaigns address real audience needs while supporting business goals.
• Collaborate with the Senior Manager, marketing team, and external vendor partners to develop creative optimization strategies that improve performance across channels.
• Analyze campaign results, industry trends, and audience behavior to refine marketing strategies and future execution.
• Translate performance insights into actionable recommendations for continuous improvement.
• Manage and mentor members of the creative marketing team, supporting hiring, onboarding, training, and ongoing performance development.
• Oversee campaign budgets and ensure resources are allocated effectively to maximize ROI.
• Foster cross-functional collaboration and maintain strong communication with partners across the organization.

• Minimum 8–10 years of professional experience in:
• Marketing campaign planning, execution, and optimization
• Developing creative marketing strategies informed by data and audience insights
• Managing and leading people, including team development and vendor oversight.
• Collaborating across functions such as sales, product, and creative teams.
• B2B marketing experience strongly preferred
• Agency experience preferred, particularly with campaign development or creative briefing

• Bachelor’s degree in business, marketing, communications, or equivalent experience.
• Strong strategic thinking and the ability to translate insights into compelling campaign direction.
• Expertise in performance measurement, KPI development, and data-driven decision-making
• Strong communication and presentation skills
• Strong communication and stakeholder management skills, with the ability to influence across teams
• Ability to manage multiple projects with competing deadlines
• Comfort working in cross-functional environments
• Leadership, mentoring, and coaching capabilities.
• Proficiency in marketing calendar management and multi-project coordination
• Communication:
  Clearly and professionally convey information to colleagues and stakeholders at all levels. Foster collaborative and transparent communication.
• Teamwork:
  Work effectively as part of a team, contributing to shared goals and leveraging individual strengths for group success.
• Technical Curiosity/Willingness to Learn:
  Seek out new marketing knowledge and remain adaptable to changes in tools, processes, and industry trends.
• Problem/S…