Sr Manager, E Commerce

Civil Clothing Inc. is seeking a strategic, data-driven Senior Manager, E-Commerce to optimize performance across the Darc Sport digital ecosystem. In this role, you’ll act as the brand’s growth hacker, owning site operations, product launches, merchandising updates, customer experience workflows, analytics, and ongoing optimization of the conversion funnel. This is a hands‑on role suited for someone with a builder’s mindset, who thrives in the details and isn’t afraid to roll up their sleeves to rebuild processes that unlock growth.

You will develop and execute strategies that strengthen acquisition, improve retention, and elevate the overall customer journey, while ensuring every drop runs smoothly and meets revenue expectations. At Civil, we value grit, a can‑try attitude and fast, thoughtful execution. Your ability to diagnose conversion blockers, test new ideas, and drive measurable impact will directly shape how customers discover, shop, and stay engaged with Darc Sport online.

• Lead the day-to-day performance of the Darc Sport e-commerce site, ensuring a smooth, conversion-focused customer experience.
• Develop actionable short- and long-term plans that support sales targets, strengthen digital performance, and improve the overall shopping journey.
• Oversee site merchandising, product setup, launch readiness, and promotional updates to maintain accuracy and alignment with weekly drops.
• Stay current on ecommerce tools and platform opportunities (search, personalization, reviews, bundling, analytics, performance)

• Support customer experience improvements by partnering with Customer Service on process enhancements, FAQ updates, and clear communication standards.
• Use data and customer insights to strengthen retention through thoughtful touchpoints such as personalized messaging and simplified post‑purchase workflows.
• Partner closely with Brand Marketing, Merchandising, Planning, Creative, and Operations to support aligned launches, accurate product information, and efficient workflows.
• Manage relationships with external partners, including web development, UX/UI, email/SMS platforms, and analytics vendors, to maintain a high‑performing digital environment.

• Own the site’s “single source of truth” performance view: dashboards, annotations, and daily health checks
• Owns daily, weekly, and monthly reporting, building dashboards, documenting key shifts, and performing ongoing site health checks.
• Proactively investigates changes in performance (traffic mix, device trends, PDP load times, out‑of‑stock patterns, checkout behavior) and translates findings into clear recommendations and action plans.
• Partners with developers, Marketing, and internal teams to validate event tracking, identify analytics gaps, and resolve data discrepancies quickly.
• Uses customer behavior insights to inform decisions that drive conversion, improve the digital experience, and support ongoing revenue growth.

• Support the integration and optimization of e‑commerce systems with ERP, inventory, and 3PL tools to improve accuracy, automation, and operational efficiency.
• Improve workflows for launch readiness and weekly drops, ensuring product, assets, and timelines remain aligned and predictable.

• Prepare weekly performance scorecards and key metric summaries for leadership.
• Ensure reporting is accurate, timely, and actionable, supporting data‑informed decision‑making across the organization.
• Contributes to a collaborative, inclusive, and solutions‑oriented team culture where diverse perspectives are valued and respected.
• Partners closely with cross‑functional teams to ensure alignment, transparency, and smooth execution across all digital initiatives.
• Receives and applies feedback with openness and adaptability, modeling a growth mindset and supporting continuous improvement across the e‑commerce function.
• Builds trust through reliable follow‑through and a steady, grounded presence, especially in high‑volume, high‑visibility moments like weekly drops or major campaigns.