Retail Go-To-Market Manager

Reolink
, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe.

Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Reolink is a fast-growing global smart security and consumer technology brand focused on delivering innovative camera and smart home solutions.

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American retail channels. This role is ideal for someone who understands how consumer electronics brands win at retail — including product launches, merchandising, promotions, digital shelf execution, retail media performance, and sell-through optimization.

The ideal candidate has experience working with retailers such as Best Buy, Costco, Walmart, Target, Home Depot, Amazon, or similar consumer electronics channels.

• Own end-to-end product launch execution across North American retail partners.
• Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.
• Partner with sales teams and retail buyers to support new item introductions and category growth.
• Work with international teams to ensure successful execution.
• Support business growth across retail and online channels.
• Collaborate with merchandising, marketing, and category teams.
• Execute product launches, promotions, retail media programs, seasonal campaigns, and in‑store initiatives.
• Build strong retailer relationships.

• Optimize retailer product pages to maximize conversion.
• Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.
• Monitor performance and recommend improvements.

• Analyze retail performance and identify growth opportunities.
• Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance.
• Convert insights into business recommendations.

• Monitor competitors, market trends, pricing strategies, and category movements.
• Recommend improvements for product positioning, pricing, promotions, and assortment.

• Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ.
• Act as the bridge between product strategy and retail execution.

• Business, Marketing, Product Management, or related bachelor’s degree.
• 3–7 years of experience in retail account management, category management, or go‑to‑market management.
• Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.

• Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell‑through.
• Strong analytical ability.
• Experience with Excel, Power BI, Tableau, or retailer analytics.
• Strong project management and communication skills.

• Understand how products win on the retail shelf and digital shelf.
• Balance strategy, execution, and analytics.
• Enjoy working with retailers and cross‑functional teams.
• Have passion for consumer technology and smart home innovation.

Pay Range
$85,000 - $95,000 USD

During the recruitment process
, we collect and process personal data to assess your suitability for employment. This may include your name, phone number, email address, CV/resume, educational background, work experience, interview records, assessment results, references, and, where permitted by law, information obtained through background checks.

We collect most of this information directly from you through your application, interviews, assessments, correspondence, and recruitment platforms. We may also obtain relevant information from referees, recruitment agencies, background screening providers, or other lawful sources. We implement appropriate technical and organisational security measures to protect your personal data. We retain candidate personal data only for as long as necessary for the recruitment process, applicable legal requirements, dispute resolution, and recordkeeping obligations.

Thereafter, your data will be securely deleted or anonymized.