Regional Sales Manager Southwest

Overview

THE ROLE:

• This position will report to the:
  Director of Sales - West
• Travel Requirement: 50% in specified region
• Location:
  
  Southern California
• FLSA Status:
  Exempt
• Employment Category:
  Full time regular
• Pay Range: $90,000

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit

JOB DESCRIPTION:

The Regional Sales Manager is responsible for driving sales growth, distribution expansion, and flawless field execution within their assigned region. This role is deeply hands-on—spending the majority of their time in the market building customer relationships, managing distributor performance, and ensuring strong retail execution.

The Regional Sales Manager bridges strategic direction with day-to-day market activation. They work closely with distributors, regional retailers, and the field team to deliver results that strengthen the Generous Brands portfolio, improve efficiency, and expand market reach.

This role balances short-term execution with long-term growth—ensuring that regional sales plans are executed with excellence while maintaining a clear line of sight to the broader sales and distribution strategy.

• Sales Execution & Growth:
  Drive sales performance across key distributors and regional accounts to achieve volume, revenue, and distribution goals.
• Distributor Management:
  Lead daily and weekly engagement with distributor partners (Tier 2 distributors) to ensure service levels, product availability, and executional excellence in-store.
• Retail Execution:
  Oversee regional retail activation, ensuring displays, pricing, and promotions are executed according to plan, driving visibility and sell-through.
• Team Leadership:
  Coach and develop field sales representatives and district managers to enhance their effectiveness and alignment with company goals.
• Regional Strategy Execution:
  Translate the Director of Sales’ strategic vision into actionable, region-specific plans with measurable results.
• Cross-Functional Collaboration:
  
  Partner with marketing, operations, and finance teams to ensure regional alignment on priorities and consistent brand representation.
• Field Presence:
  Spend approximately 20% of time actively in-store—building relationships, supporting the team, and driving execution.

• Detail-oriented project owner, with strong attention-to-detail and a high workload capacity.
• Passionate Sales Executive with classic “best-in-class & quality mentality” sales and sales management training and track record of success at a reputable beverage manufacturer.
• Ability to develop an analytical sales system, sales planning tools and sales management tools from scratch to a national level.
• Demonstrated success building a brand or brands in a high growth category.
• Proven success working hand-in-hand with Marketing to drive sustainable brand growth.
• Strong communication skills, entrepreneurial work ethic, integrity, initiative and “can-do” attitude.

• Must be located in Southern California.
• Minimum of 5 years’ sales leadership experience, leading teams of sales associates in understanding the grocery, natural/specialty for naturally distributed branded products.
• Minimum of 3 years working with large scale beverage DSD network.
• Minimum bachelor’s degree in business or related field.

• Experience in refrigerated products.
• Experience partnering with distributor personnel at multiple levels to include Sales Rep,…