Senior Manager — Customer Data & Personalization

Senior Manager – Customer Data & Personalization (Remote)

As Senior Manager – Customer Data & Personalization, you’ll lead the technology capabilities that enable intelligent personalization at scale, connecting customer data, experimentation, and activation platforms to deliver measurable business outcomes.

• Architect and scale customer data capabilities powered by a Customer Data Platform (CDP)
• Enable personalization through technology-driven decisioning and activation
• Establish scalable frameworks for experimentation, optimization, and continuous improvement
• Drive technical alignment between customer data, product platforms, and business goals
• Build foundations that allow marketing teams to activate insights effectively

• Lead the technology strategy behind customer data and personalization
• Translate business and marketing needs into scalable technical capabilities
• Partner closely with Engineering, Product, Data, and Marketing leaders
• Define standards for activation, experimentation, and measurement
• Evaluate and guide adoption of modern customer technology platforms
• Ensure solutions are scalable, secure, and aligned with enterprise digital architecture

• 8+ years in Digital Technology, Martech, Customer Data, Personalization, or related fields
• Strong experience with Customer Data Platforms (Treasure Data preferred)
• Experience with experimentation platforms such as VWO, Optimizely, or similar
• Proven success delivering scalable digital capabilities and measurable outcomes
• Strong cross-functional leadership and stakeholder management skills
• Bachelor’s degree in Technology, Business, Marketing, Data, or related field;
  Master’s degree or equivalent experience preferred

Base salary range in Maryland: $110,600 – $199,100 per year, with opportunities for sign‑on payment and a comprehensive benefits package including medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, tuition reimbursement, and partner discounts.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at  or  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.