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Brand Marketing Coordinator; Hanover, MD

Job in Towson, Baltimore City, Maryland, 21286, USA
Listing for: Finish Line, Inc.
Full Time position
Listed on 2026-02-12
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Manager, Branding Specialist / Ambassador, Marketing Communications
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
Brand Marketing Coordinator (Hanover, MD) page is loaded## Brand Marketing Coordinator (Hanover, MD) locations:
Maryland time type:
Full time posted on:
Posted Todayjob requisition :
JR#
** Come work for us!
** We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a DTLR store.
*** Our employees are key to our success.
*** The
** Brand Marketing Coordinator
** assists the Director of Marketing in the implementation, strategizing, and development of the brand marketing campaigns supported by the company’s Co-Cop program.

This individual is responsible for coordinating various aspects of brand marketing programs which include product go- to-market plans for all DTLR stores, event sponsor ships, advertising, research, grassroots marketing, and content  creation. The Brand Marketing Coordinator also works with cross-functional team members to execute go-to-market product plans, on-site activations and provides internal vendor recap reports and decks.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

- Assists Director of Marketing in developing marketing plans with internal vendors.  - Coordinates marketing touch points for product Go-To-Market plans with the  Director of Marketing and internal vendor partners  - Assist in the execution and communication with local management for all store-level promotions and brand campaigns.  - Coordinates the creation and execution of plans for exciting new promotions to appeal to the target customer' demographics at the store level and online.  

- Understands and puts into practice the integration of digital and grassroots  marketing strategies and tactics.  - Assist with submitting monthly CO-OP invoices and reports outlining programs  and performances.  - Assists with ensuring all aspects of brand marketing CO-OP program  commitments are fully executed, stay within budget, and documented.  - Scheduling, executing, and documenting brand marketing co-op-supported  promotions and marketing plans.  

- Works with the Digital and E-commerce teams to ensure digital assets are  distributed and brand-supported marketing initiatives are launched on time.  - Assists in maintaining the Brand Marketing Digital Asset Management folders in SharePoint.  - Works with graphic designers, videographers, and other vendors to coordinate  the development of any specified creative work as it relates to brand-supported  programs.  - Aids in the creation of marketing and advertising campaigns to strengthen  Vendor brand identities with our customer base.  

- Provide weekly project updates to the Director of Marketing; will include but not be  limited to reporting on the status of prioritized brand marketing projects including budget. Reporting will be both historical and forward-looking.  - Able to develop and adhere to budgets and deadlines.

- Performs related work as required.

QUALIFICATIONS:

To perform this job successfully, the applicant must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required:

EDUCATION REQUIREMENTS:

- BS degree in Marketing, Business, or a related field  - 3-5 years experience in Marketing and Communications  - Retail experience a plus

SKILLS AND KNOWLEDGE REQUIREMENTS:  
• Strong interpersonal skills and positive work ethic  
• Comfortable with team-based work structure and, when needed, the ability to  work independently.  
• Proficient in Microsoft Office Suite
- Outlook, Word, Excel, and Power Point   
• Pays acute attention to detail and possesses excellent time management skills.  
• Excellent oral and written communication skills are a must.  
• Ability to cultivate strong partnerships and develop a repour with identified  Vendor partners.  
• Work requires a solid knowledge of business and an excellent command of the  English language to effectively communicate with management, associates, and customers.  
Project management skills including the ability to plan, organize, multi-task, and set priorities effectively and efficiently to proactively respond to changing  demands, from multiple sources.  
•…
Position Requirements
5+ Years work experience
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