Physician Liaison - Surgical Specialties

Education

Bachelor's degree in business, marketing, healthcare administration, or related field.

3+ years of healthcare sales, pharmaceutical sales, or physician relations experience with a demonstrated track record of meeting or exceeding sales/outreach targets.

• Demonstrated skill in presentation and consultative sales aimed at building referral relationships with physicians and practice staff.
• Ability to develop and manage a physician territory, including call planning, target prioritization, and pipeline tracking.
• Skill in gathering and communicating competitive intelligence as part of the outreach process.
• Proficiency with CRM systems and data‑driven reporting tools.
• Ability to prioritize activities and respond to a rapidly changing healthcare environment.

Valid driver's license required.

• Executes priority physician contacts and relationship development inclusive of face‑to‑face visits specifically targeted at expanding GBMC's surgical referral volume and market position.
• Manages an assigned territory of 60‑80 physician targets, concentrating on the areas of greatest return for Head & Neck, General/Robotic Surgery, and Orthopedics.
• Identifies prospects through targeted calls and systematic outreach to independent and non‑affiliated primary care practices.
• Obtains, interprets, and analyzes referral data on physician utilization of GBMC surgical services and services of competing organizations.
• Serves as the primary point of contact between community physicians and GBMC surgical specialists, coordinates resolution of access and scheduling issues.
• Gathers and communicates competitive intelligence on referral patterns and competitor activities to the Chief Marketing Officer.
• Executes the 90‑day New Specialist Playbook for every newly hired surgical specialist, including targeted introductions to the top 20 referring PCPs within the first 30 days.
• Accompanies new specialists on introductory visits to high‑priority physician offices and coordinates with at least one launch event (lunch‑and‑learn or CME dinner) per new hire.
• Supports the standardized PCP Orientation Program to ensure new primary care physicians are introduced to GBMC's surgical capabilities and key specialists within their first two weeks.
• Coordinates "meet the specialist" events and introductory meetings between new surgical hires and established referring physicians.
• Maintains accurate, current records of all physician contacts, visit notes, referral sentiment, and required follow‑up actions in the CRM system within 48 hours of each visit.
• Monitors referral patterns for assigned specialties and identifies trends, leakage, and opportunities; communicates findings to the Chief Marketing Officer and others as appropriate.
• Prepare weekly activity reports summarizing visits completed, issues identified, and upcoming priorities.
• Contributes to monthly and quarterly dashboard reporting supporting program accountability reviews with senior leadership.
• Represents GBMC at community health events, CME dinners, and professional networking events aligned with surgical specialty outreach priorities.
• Coordinates physician participation in community events and assists with developing outreach materials, physician profile cards, and leave‑behind collateral.
• Recommends programs and strategies to improve physician loyalty and referral relationships; participates in the development of marketing support materials and educational seminars as requested.
• Supports the annual event calendar tied to specialty priorities and Dance Endowment reporting obligations.

• I will treat everyone with courtesy.
• I will foster a healing environment.
• Treats others with fairness, kindness, and respect for personal dignity and privacy.
• Listens and responds appropriately to others' needs, feelings, and capabilities.

• I will strive for superior performance in every aspect of my work.
• I will recognize and celebrate the accomplishments of others.
• Meets and/or exceeds customer expectations.
• Actively pursues learning and self‑development.
• Pays attention to detail; follows through.

• I will be…