Sales Director

Bonus Potential Reports To

Vice President of Operations

Director of Marketing

• Business Line Leaders
• Branch Managers
• Settlement Officers
• Operations Teams
• Product Teams
• Finance
• Accounting

The Sales Director at Eagle Title is a leadership role responsible for driving revenue growth across all branches through disciplined sales execution, recruiting top talent, and strategic market expansion. This role serves as the central sales strategist, coach, and growth catalyst—building a scalable, high-performance sales model that supports residential, builder, and commercial business lines.

The Sales Director operates with influence and accountability for sales outcomes but does not have direct reporting authority over Settlement Officers. Performance management, compensation decisions, and employment matters remain with Business Line Leaders and Branch Managers.

However, this role plays a critical role in performance diagnostics, coaching, and escalation support, ensuring accountability through structured insight and partnership with leadership.

In addition, the Sales Director owns the company's sales infrastructure and operating cadence, including CRM strategy and governance, dashboards and reporting, quarterly business reviews, and company wide sales rhythms.

The Sales Director directly oversees the Director of Marketing and is responsible for ensuring marketing strategy is aligned to measurable revenue outcomes, pipeline creation, and market growth.

• Driving revenue growth across residential, builder, and commercial business lines
• Building a scalable sales organization capable of supporting aggressive recruiting and expansion
• Partnering with leadership to recruit, onboard, and ramp high-performing Settlement Officers
• Establishing consistent sales execution, messaging, and accountability across all branches
• Leading structured coaching and performance cadences that improve productivity and retention
• Owning CRM adoption and sales data integrity to enable visibility, forecasting, and accountability
• Supporting market expansion, new branch launches, and acquisition integration efforts
• Strengthening Eagle Title's reputation through aligned sales strategy and consistent client experience

• Develop and execute a company wide sales strategy by business line and market
• Partner with executive leadership to establish revenue targets and growth plans
• Identify high-potential brokerages, builders, developers, lenders, and commercial partners
• Contribute to market expansion strategy, including evaluating new markets and growth opportunities

• Partner with the VP of Operations to build and execute a proactive recruiting strategy for high-performing Settlement Officers
• Develop and maintain a pipeline of potential hires across markets
• Support candidate evaluation, including assessment of production potential and book of business
• Assist in closing top candidates by aligning expectations around production, support, and opportunity
• Ensure strong onboarding and ramp strategies that accelerate time-to-productivity

• Act as a sales advisor and coach to Settlement Officers across all branches
• Lead structured 1:1 coaching sessions based on performance:
  • Weekly for underperforming producers
  • Bi-weekly for those on target
  • Monthly for senior/high-performing Settlement Officers
• Conduct structured roleplay and skills development sessions based on real scenarios
• Support strategic account planning and major relationship pursuits
• Reinforce consistent sales behaviors and expectations across all branches

• Utilize CRM data, dashboards, and QBRs to assess performance and pipeline health
• Identify performance gaps early and provide actionable coaching plans
• Provide structured performance insights and recommendations to Branch Managers and Business Line Leaders to support performance management decisions
• Support leadership in driving accountability while respecting reporting structures

• Collaborate with Branch Managers to drive branch-level revenue performance
• Align sales activity with operational capacity and service delivery
• Provide market intelligence, competitive insight, and pipeline visibility
• Support onboarding of new hires and branch-level growth initiatives

• Focus on enterprise-level, multi-market relationships that elevate opportunity across branches
• Open doors and create access for Settlement Officers to expand key relationships
• Represent Eagle Title at industry events and partner forums
• Maintain a select portfolio of strategic relationships that drive enterprise-level growth

• Establish consistent sales messaging, value propositions, and best practices

• Align…