National Brand Manager

Responsibilities

• Work with National Sales Manager to build and manage sales in all classes of trade in the CPG industry.
• Manage broker network to ensure sales goals are met, provide brokers with needed information and offer product training on our brands.
• Manage current customer accounts and maintain customer and broker relationships, provide product knowledge and pricing, promote new products and gain distribution on all new items.
• Source, secure, and develop new customer accounts and support a pipeline of prospective high‑potential customers.
• Manage MDF accruals and slotting budgets and using accruals to maximize ROI.
• Work with the National Sales Manager to coordinate and implement effective sales strategies for all accounts to maximize sales.
• Manage effort to obtain a leadership position in all of Cherry Central’s categories for all customers.
• Coordinate new customer setup process, including ensuring all necessary forms are completed by the customer and any added product information is provided to customers as requested in their Portals.
• Evaluate market trends for impact on current/future growth of grocery sales profitability using Nielsen.
• Create and implement product promotions and advertisements within budget.
• Attend trade shows and industry related meetings.
• Other tasks as requested.

• High School Diploma and / or Seminars in related field. College degree preferred
• 5+ years’ experience in sales management required, broker management is a must, experience in food distribution required and Must Have Extensive Experience with the customers in the Midwest.
• Meijer, Jewel, Walmart, Kroger, Spartan Nash, UNFI, AWG, and all Independents.
• Extensive computer experience‑Microsoft Office, database management, Nielsen and IRI.
• Project management and organizational skills as well as managing sales budgets.
• Elevated level of accuracy and attention to detail.
• Interpersonal and personnel management skills.

While performing the duties of this job, the employee must regularly interact with customers in‑person and on the phone, including talking and listening (hearing) and engage with them in a professional manner especially on Zoom or Teams meetings. Employees in this position must be a team player with the ability to problem‑solve and work independently (Take Initiative). The National Brand Sales Manager must be able to multitask and manage multiple projects at the same time, often in high stress situations.

This position requires standing, walking, bending, kneeling, and stooping frequently. The employee should be able to lift/move items weighing up to 50 pounds.

• This position requires travel to trade shows and other meetings with brokers and customers.
• Classification:
  This position is salaried exempt.

This job description is not designed to cover or have a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.