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Sales Representative

Job in Traverse City, Grand Traverse County, Michigan, 49685, USA
Listing for: Alliance-Beverage
Full Time position
Listed on 2026-08-20
Job specializations:
  • Sales
    Retail Sales, Sales Representative, Sales Associate/Assistant
Salary/Wage Range or Industry Benchmark: 45000 - 75000 USD Yearly USD 45000.00 75000.00 YEAR
Job Description & How to Apply Below

Primary Function:

Sales reps solicit orders for all products listed in their book from each of their retail accounts. They also sell these retailers' business-building ideas for the products listed in their book. To do that, they are responsible for understanding in-store and on-premise merchandising principles and to suggest uses of these principles in each of their retail accounts. They are expected to manage their territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the very best possible sales from the products they are responsible for selling.

Major

Responsibilities

Customer Relations: Effectively establish and develop rapport with all customers. Handle customer complaints, delinquent payments, and similar activities.

Business Development: Identify and pursue new opportunities and customers. Present fact-based, profit centered presentations and overcome objections. Answer questions and present proof for sales proposals. Sell new items, brand extensions, ad features, displays and promotions to both on- and off-premise accounts. Effectively communicate with Team Leader and drivers any problems, issues, or opportunities within sales territory.

Communication: Check company e-mail and voicemail regularly throughout the day and send proper responses.

Account Maintenance: Leave account shelves and back rooms orderly and organized; maintain proper inventory levels.

Ordering: Submit orders on time, accurately, and completely.

Quality Assurance: Maintain acceptable quality ratings. Utilize dot rotation and “move” policy correctly. Stay within unsalable pick-up budget while properly managing damaged product.

Distribution: Follow and maintain quality distribution per company standards with product properly faced up and clean.

Monthly Market Plan: Effectively pre-plan upcoming month, monitor and adjust to meet quarterly goals. Update all company goals and display tracking daily.

Displays: Place and maintain appropriate number, position, and size of displays; include in product mix according to standards; use creative and current POS.

Pricing/Promotion: Achieve proper price points in relation to competitive and promotional situation.

Point of Sale: Promote products clearly and accurately through use of current, fresh POS material; effectively communicate selling message to consumer.

Professional Development: Expand knowledge of products, selling skills, and industry. Adhere to and uphold all company policies and procedures.

This list is not complete and will be updated/revised as needed.

Qualifications
  • Computer literate.
  • Have attained a four-year college or university program certificate; or two to four years related experience and/or training; or equivalent combination of education and experience.
  • Ability to calculate figures and amounts such as discounts, profit margins and percentages.
  • Ability to effectively present information and respond to questions from managers, customers, and the public.
  • Ability to work and make decisions effectively in an environment in which situations can arise and change quickly.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to receive a Michigan Liquor Control Card,a valid Michigan driver’s license and adequate auto insurance.
Compensation and Benefits:
  • Competitive Pay.
  • Great Health Benefits.
    • Medical - Three low premium plans for you to choose from:
      • A completely free plan for you and your entire family with a generous company HSA contribution.
      • A low-cost plan with an HSA contribution.
      • A low deductible plan with an FSA option.
  • Low-cost Dental plan
  • Low-cost Vision plan
  • Other Ancillary Benefits.
    • 401(k) plan with company match
    • Company Paid Life Insurance
    • Company Paid Accidental Death and Dismemberment
    • Company Paid Short Term Disability
    • Voluntary Short-Term Disability
    • Voluntary Long-Term Disability
    • Accident Insurance
    • Critical Illness Insurance
    • Hospital Insurance
    • Paid Parental Leave
    • Paid Time Off
    • Paid Sick Time
    • Discounted Product
  • Mileage Reimbursement. Our employees are compensated per mile for the use of their own car.
  • Cell Reimbursement. Our Sales personnel are given…
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