Wholesale Account and Business Gifting Manager

Reports To: Brand and Marketing Director

Location: Traverse City, MI

Job Type: Full-time, Salaried

Department: Sales, Marketing

Reports To: Brand and Marketing Director

The Wholesale Account & Business Gifting Manager owns two of Fustini's B2B sales channels — Wholesale (retail resellers, specialty shops, distributors) and Business Gifting (corporate accounts, bulk orders) — driving revenue growth across both from prospecting through fulfillment. This is an autonomous, sales-driven role for someone who's self-motivated, relationship-oriented, and energized by owning a book of business. The ideal candidate is a result-oriented and strategic thinker with a proven track record of scaling channel programs in a B2B environment.

• Grow revenue and total accounts across both the Wholesale and Business Gifting channels
• Build and manage a pipeline of new accounts while retaining and growing existing relationships
• Deliver a consistent, high-touch experience for both wholesale partners and gifting clients
• Build the relationships, processes, and materials to support long-term channel growth

Responsible for improving existing wholesale accounts sales, as well as generating new accounts in areas where Fustini’s does not have a presence. Reseller accounts currently comprise both of smaller business(“boutique”) and larger company accounts(“grocery”) throughout Michigan.

• Own relationships with wholesale accounts as the primary point of contact
• Manage wholesale account onboarding: agreements, pricing tiers, initial orders, and account setup
• Process and manage wholesale orders, coordinating with fulfillment on volume, timelines, and reorders
• Maintain wholesale pricing sheets, order forms, and account terms
• Equip wholesale partners with marketing materials, product displays, POS displays, and product information needed to be successful

• Own relationships with business gifting clients including corporate accounts, event planners, and bulk order customers, as the primary point of contact
• Manage the full gifting order process: quoting, customization requests, order entry, and delivery timelines within the Zest platform
• Prospect and close new gifting business through outbound outreach, local partnerships, and referrals
• Grow and retain repeat corporate clients through proactive, seasonal outreach
• Develop and maintain gifting collateral including pricing sheets, catalogs, sample kits, and proposal templates

• Set and track revenue targets across both channels; report performance regularly to the Director of Brand and Marketing and other Leadership Team members
• Coordinate with marketing on channel-specific promotions and campaigns
• Coordinate with fulfillment on inventory availability and delivery timing across both channels

• Operate independently, making sound day-to-day decisions on account strategy and prioritization with minimal oversight
• Participate in weekly marketing meetings, representing both the Wholesale and Business Gifting channels
• Champion Fustini's culture and brand values in all client and partner interactions
• Own the performance of both channels by proactively identifying risks, opportunities, and new revenue paths
• Maintain current knowledge of the wholesale/specialty food and corporate gifting landscapes

• Sales Acumen — self-generates pipeline, prospects proactively, and closes new business across two channels.
• Account Management — Build, nurture, and expand relationships with key reseller and corporate partners to increase product placement, sales velocity, and brand visibility.
• Marketplace Optimization – oversees product listings, pricing strategy, promotions, and performance analytics
• Autonomy & Self-Direction — manages priorities and makes decisions independently, without close supervision.
• Project Management — juggles multiple accounts, orders, and timelines without dropping details.
• Communication — clear, confident, and persuasive in writing and conversation; ability to coordinate with teammates on ownership of tasks
• Tech Proficiency — comfortable with Shopify, CRM, order management, AI, and basic Office…