Beauty Designer

A portfolio showcasing relevant work is required as part of the application process. Please include a link to your portfolio, website, or other examples of your work for consideration.

You design collections that girls want to play with, not just wear. Beauty is your anchor. Play, customization, and collectibility are your design disciplines. You'll create product formats, styling kits, and gifting collections that land on Tik Tok before they peak, then keep shipping variations that keep your customer engaged.

This isn't about making pretty things. It's about making things girls can't stop using, sharing, and collecting.

• Design Play-First Product:
  Conceive and design collections where beauty is the hook and play is the format
• Examples: customizable nail kits that encourage mixing/collecting. Beauty sets designed for "get ready with me" filming, with tactile moments built in. Lip tint palettes designed as building blocks
• Every concept must be prototype-sketched (by hand or digital) before tooling — formats matter more than finish
• Design for repeat engagement: collectibility, customization, social shareability

• Understand play mechanics: why collectible formats work, how customization drives loyalty, what makes a product "pickupable"
• Source and audit toy/play products from competitors and adjacent categories monthly
• Apply play design thinking to beauty — this is non-negotiable for this role

• Monitor GRWM routines, beauty hacks, and viral styling formats daily
• Identify what's peaking, what's about to peak, and what nobody's made yet
• Bring trend intel to Planning/Merch with specific product recommendations, not just observations
• Lead 2-3 trend briefings per quarter for the broader team

• Partner with Merchandising on mix, volume, and commercial viability — flag what's too expensive or too niche before tooling
• Work with Production to solve format challenges (fidgety elements, collectible packaging, customization mechanisms)
• Own storytelling with Brand & Marketing — you concept it.
• Communicate clearly across all levels: designers, merchants, producers, marketers

• Strong conceptual sketcher —in digital tools. You think through drawing, not just in documents
• Excellent communicator — you present ideas clearly, listen actively, and influence cross‑functional partners without hierarchy
• Beauty knowledge — you use these products, follow trends, know your customer's interests deeply
• Fast ideator — you ship 5-10 concepts a week and don't get precious about any of them
• Problem‑solver — you see a format problem and solve it, or elevate with solutions ready
• Tik Tok-native — you spend time on the platform, you read the behavior, you recognize moments before they're obvious
• Toy design experience is a plus — you've worked in play or collectibles, or you think like you have

• 4–7 years of design experience in beauty, product, or related categories
• Portfolio that shows conceptual sketching and format innovation (not just surface design)
• Deep product development knowledge: costing, sourcing, margin implications
• Fluency in design tools (Adobe, Miro, Raspberry software)
• Strong presentation and cross‑functional collaboration skills — this role requires selling ideas daily
• Bachelor's degree in Product Design, Fashion Design, or related field