Marketing Acquisition Analyst

Discover What's Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we're committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre‑tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

The marketing data analyst will work alongside the broader marketing and BI teams to help identify areas of opportunity to drive business growth. They will support a culture of data‑driven decision making, provide actionable insights and recommendations, and identify key opportunities and efficiencies within marketing business. The ideal candidate will be a motivated analytical thinker who thrives in fast‑paced, collaborative environments to inform key business decisions.

They will also need to efficiently manage multiple projects across several key business priorities within the marketing space and feel comfortable interfacing with key internal and external business leaders.

• Lead the development and delivery of actionable insights and analysis in response to key business questions.
• Efficiently manage multiple short‑ and long‑term projects to keep on track with deadlines and continue to push the business forward.
• Support the key Brand and Marketing teams, providing day‑to‑day reporting and analytics.
• Interface with internal and external stakeholders regularly to identify areas of focus within the business.
• Handle both day‑to‑day reactive and proactive operational requirements and larger complex projects while meeting deadlines.
• Build and maintain datasets, reports and dashboards.

• 2+ years of commercial experience in analytics, business intelligence or data science.
• Advanced use and understanding of SQL.
• Advanced use of Microsoft Office, especially Excel and PowerPoint.
• Experience with a programming language such as Python or R.
• Experience utilizing visualization tools like Power BI and Tableau (Power BI and DAX experience is preferred).
• Experience leading analytical strategies across the commercial business.
• Confident presenting recommendations to key stakeholders extending up to the senior leadership level.
• Experience working with large, sometimes incomplete and complex data sets.
• Basic understanding of sports betting in the United States.
• Basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and marketing analytics.
• Basic understanding of marketing attribution models.
• Basic understanding of marketing mix modelling.
• Business standard use of the English language.

The annual salary range for this position is $72,320 to $94,920. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance‑based bonus plan.

Applicants must possess legal authorization to work in the U.S. without the need for immigration sponsorship. This role is not eligible for immigration‑related employment authorization sponsorship.

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Candidates must also comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

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