Marketing Specialist

A well-established residential services company in New Jersey is seeking a Marketing Specialist. This role is hybrid and candidates must live within a commutable distance from our Somerset, NJ location.

The Marketing Specialist is responsible for strengthening the brand through comprehensive marketing efforts, which provides five-star customer experience. This will include coordinating activities related to conceptualizing and implementing marketing and communications strategies. Key responsibilities include assisting with business and market development; cultivating and marketing outside referral programs; digital asset development, market research, competitive analysis and planning; strategic direction for promotion and advertising;

coordination and execution of projects in coordination with business development activities to ensure alignment with strategic goals.

• Serves as a contact for company marketing efforts, and partners with leadership, sales, and operations to promote marketing priorities.
• Strategizes and strengthens brand image and awareness programs that are distinctive and highlight value proposition from the competition utilizing effective marketing tools.
• Develops compelling communication, customer awareness and education programs, which support and sell the organizations capabilities and services.
• Assists with the Customer Satisfaction program. Creates and/or uses marketing reports that track, measure and analyze performance that includes external customer satisfaction via effective customer surveys and analysis of internal customer relationship management data and tools.
• Ensures all marketing communications are coordinated, support marketing plan objectives and prioritize an effective expenditure of resources.
• Maximize the identification of new marketing prospects and sales opportunities, and help manage the social experience, making sure content is relevant and generating excitement.
• Promote the integrity of corporate brand standards in all materials produced.
• Prudently manages resources within budgetary guidelines according to company policy and within ethical corporate governance guidelines. Partner with external vendors as appropriate.
• Demonstrates positively the mission, vision, value statements, reputation, code of ethics, standards, policies, and procedures internally and throughout the marketplace.

• Experience creating and implementing brand awareness and communications programs and driving business using direct and channel-oriented selling models.
• Exhibit strong business acumen, skills and maturity and the ability to work effectively with others even under stressful deadlines situations.
• Highly developed organizational and planning skills, time management skills and written/oral communications skills.
• Ability to think critically and draw from several resources (and interact with all levels of staff) to create unified and persuasive marketing collateral materials.
• Knowledge of digital marketing assets including but not limited to website development, email automation, PPC, SEO, and social media.
• Proficiency in Microsoft Word, Excel and PowerPoint a must. Demonstrated experience with Adobe graphics programs (Photoshop, Illustrator, In Design) a plus.
• Ability to set marketing goals that align with business growth, plan annual campaigns, seasonality, and determine the best channels to drive awareness and sales.
• Comfort interpreting metrics (traffic, conversion rates, ROI, CAC) using tools like Google Analytics, CRM dashboards, or BI tools. Data insight should guide budget allocation and creative decisions.
• Understanding and executing across key digital channels including: SEO, AIO, OTT, paid search and social ads (Google, Ads, Meta Ads), email marketing, content strategy & storytelling, conversion rate optimization and continuing asset development and scheduling.

• Bachelor's degree in business, communications, journalism, or closely related field.
• Minimum of 3+ years of marketing experience.

Physical activity not limited to speaking, driving, climbing, walking, bending, kneeling, sitting, lifting