Industrial Marketing Manager

ABOUT WIND RIVER

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability. Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy.

The company's software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We've achieved recent 5G milestones including the world's first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone.

The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a "Top Workplace" for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world.

We are seeking an Industry Marketing Manager to lead execution of the go-to-market (GTM) strategy for our Industrial vertical markets. This person will play a key role in driving the adoption of our offerings, such as eLxr Pro and Wind River Cloud Platform, while supporting the ongoing success of our industry-leading embedded products and services.

Industrial Marketing Manager is critical to accelerating demand generation and sales in our prioritized sub-verticals- such as manufacturing, energy, airports, and healthcare-where buying centers, regulatory environments, and value drivers are highly specialized and distinct. Today, our horizontal campaigns and limited vertical coverage make it difficult to deliver the tailored messaging, use cases, and proof points that resonate with OT leaders, plant managers, safety and compliance teams, and industry-specific IT stakeholders.

A dedicated Industrial Marketing Manager will own deep segment understanding, thought leadership, build focused plays, and align with sales on account-level strategies, enabling more relevant campaigns, higher-quality pipeline, and stronger conversion rates in these complex, strategic markets. This role will also coordinate industry-specific content, events, support ABM, website and partner programs, ensuring we systematically capture share in Industrial and each sub-vertical instead of treating them as opportunistic or reactive.

The ideal candidate will have expertise in marketing technical solutions to Industrial customers. Ideally, you will be familiar with Enterprise Linux, cloud technologies, and IT infrastructure solutions. You will have a proven track record of developing industry-first marketing strategies that drive revenue growth and market penetration. As the industrial industry marketing manager, you will help shape and execute a comprehensive GTM plan leveraging market insights, customer research, and strategic partnerships within the vertical ecosystem.

• Contribute to and execute the Industrial go-to-market strategy, including market segmentation, ideal customer profiles (ICPs), messaging and value propositions by sub-industries globally.
• Build annual and quarterly integrated marketing plans for the Industrial segment, aligning campaigns, content, digital, events, and partner tactics to pipeline and revenue targets.
• Lead Industrial-focused demand generation, including awareness, ABM programs, lead nurture, and sales plays that support Industrial offerings and embedded solutions.
• Plan and maintain industry-specific web content (solution pages, industry pages, case studies, blogs, and landing pages), using SEO and web analytics to improve visibility, engagement, and conversion for Industrial audiences.
• Support internally on Industrial-focused initiatives by contributing segment insights, customer references, and competitive context, and by reviewing Industrial messaging for analyst briefings and evaluations.
• Partner with Product Management, Product Marketing and sales to shape offer narratives, launch plans, and adoption programs for new and existing Industrial solutions.
• Serve as the key marketing partner for sales leadership, collaborating on industry-focused enablement.
• Develop industry-specific content (presentations, solution briefs, case studies, playbooks) that support executive conversations, decision makers and complex deal cycles.
• Track and report on Industrial segment performance through dashboards and scorecards (pipeline, revenue, win rates, coverage, campaign impact) and recommend…