Account Director

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, and the Publicis Commerce Exchange.

Overview

The Account Director - Loyalty Marketing is a senior leader responsible for overseeing automotive client relationships and driving the success of a complex loyalty CRM program. This role provides strategic leadership and execution oversight across data-driven loyalty campaigns, spanning email, text, gamification, and other digital marketing channels.

As a trusted advisor, the Account Director delivers strategic data and technology direction while working through Epsilon's cross-functional teams. With deep expertise in CRM, loyalty, and data-driven marketing, this role helps shape strategy, guide internal teams, and identify business growth opportunities for Epsilon. The work you support will directly shape the customer experience for one of the automotive industry's largest brands, giving you the opportunity to see your contributions reflected in large-scale campaigns.

This role will report to the Sr. Director - Loyalty Marketing as part of a highly collaborative, supportive team.

Responsibilities

RESPONSIBILITIES

* Serve as the senior, day-to-day strategic lead and client liaison, overseeing campaigns across email, text, gamification, and other digital channels

* Translate client feedback into clear, actionable direction for internal teams and external partners, ensuring requested changes are implemented accurately and efficiently

* Provide senior‑level oversight of program execution by partnering with project management and account team members to establish timelines, mitigate risks, and ensure on‑time, high‑quality delivery

* Ensure delivery excellence by providing final quality assurance across complex campaigns, validating the customer experience and data requirements prior to launch

* Lead the development of client proposals and program strategies and ensuring seamless alignment across internal teams, external partners, and client collaborators

* Proactively advise clients on loyalty trends, emerging procedures, and cross-channel optimization opportunities, partnering with Epsilon subject matter experts, as needed

* Collaborate with client and internal analytics and strategy teams to translate performance insights into actionable campaign enhancements, new platforms, and valuable services

* Provide mentorship and support team development for account and technical project manager team members

* Foster strong team dynamics and effective collaboration across account, data, technical, teams, and external business partners

Qualifications

DESIRED SKILLS

* Self-directed leader with a strong sense of ownership and accountability

* Exceptional organizational skills with a focus on accuracy, follow-through, and delivery excellence

* Loyalty program and CRM strategy development and execution experience

* Polished executive presence with the ability to communicate effectively at senior client and leadership levels

* Skilled at translating complex client needs into clear, innovative, and…