Insights Analyst

Troy, Michigan – Insights Analyst #1060286

We’re looking for a curious, detail-oriented Insights Analyst to join our Growth Marketing team on a 6‑month contract at a pivotal moment for us. You’ll be embedded directly with the team, helping us keep pace with a high volume of analytical requests spanning the full marketing organization, from paid and social to brand and beyond. This is a primarily quantitative role.

You’ll spend most of your time working with numbers and data, though comfort with qualitative context is a plus. If you thrive in a fast‑moving environment, love turning messy data into clear answers, and are energized by working alongside the people you support, this is for you.

• Answer the Hard Questions: field and execute ad‑hoc analysis requests from across the marketing organization, including paid, social, brand, and campaign performance, delivering timely and accurate insights that drive faster and better decisions.
• Connect the Dots: synthesize findings across multiple analyses to surface patterns, tell a coherent story, and make recommendations.
• Build What People Actually Use: design and maintain Tableau dashboards that give stakeholders clear, real‑time visibility into what’s working and what isn’t.
• Dig Into the Data: write and optimize SQL queries to extract and analyze data across multiple sources with speed and accuracy.
• Automate and Scale: use Python to streamline repetitive analysis, manipulate large datasets, and tackle more complex analytical challenges.
• Build for the Future: help establish scalable, organized code management practices using Git Hub, laying the foundation for a more sustainable insights function.
• Communicate Clearly: translate findings into concise, actionable takeaways for both technical teammates and non‑technical stakeholders.
• Be a True Teammate: work closely with the Growth Marketing team day‑to‑day. You’ll be in the mix, not working from a queue.

• Bachelor’s degree in Statistics, Mathematics, Economics, Business, Marketing, Computer Science, or a related field.
• 2+ years of experience in a data or analytics role; marketing analytics background is a plus.
• Strong, proven SQL skills – hard requirement.
• Strong, proven proficiency in Python for data analysis and manipulation – hard requirement.
• Hands‑on Tableau experience building dashboards for real stakeholders – hard requirement.
• Experience with Git Hub for version control and code management.
• Familiarity with marketing concepts: campaign metrics, conversion funnels, audience segmentation.
• Experience with A/B testing, research design, statistical analysis, or data testing tools like Optimizely is a plus.
• Familiarity with AI tools to enhance analytical workflows is a plus, though strong foundational coding skills are expected and assessed.
• Automotive or EV industry experience is a bonus, not a requirement.
• Thrives in a high‑volume, fast‑paced environment and can manage multiple requests without losing attention to detail.
• Integrity, transparency, and accountability. You hold yourself to a high standard and aren’t afraid to admit when you’re wrong or ask for help.
• Resilient to change and thrives in ambiguity. Comfortable navigating uncertainty and finding structure in uncharted territory.

• Medical and Dental (company pays majority of the medical program)
• Vision
• Personal Time Off (PTO) program
• Long Term Disability (100% paid)
• Life Insurance (100% paid)
• 401(k) with immediate vesting and 3% (of salary) dollar‑for‑dollar match