Manager, CRM Data Operations

Manager, CRM Data Operations

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, Epsilon Auto and the Publicis Commerce Exchange.

This is a Hybrid position: 3-4 days per week in the office in Troy, MI are required. Epsilon is seeking an experienced Manager, Project Management to lead the execution of General Motors B2C marketing initiatives in a fast-paced, data-driven environment. This role owns end-to-end program delivery and leads a team of project managers to ensure consistent, high-quality execution across multiple work streams.

In this role, you will drive campaign delivery, accelerate data-driven initiatives, and implement process improvements that increase efficiency and scalability. Success requires strong project management expertise, data integration experience, and the ability to lead teams, influence stakeholders, and deliver operational excellence.

• Own end-to-end delivery of complex, multi-channel marketing programs across GM initiatives
• Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams
• Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules
• Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage
• Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives
• Lead troubleshooting efforts and drive resolution of complex data or process issues

• Manage, mentor, and coach a team of up to 6 Project Managers, driving accountability, growth, and performance
• Establish clear roles, responsibilities, and workload distribution across the team
• Provide ongoing coaching, feedback, and career development support
• Standardize best practices, tools, and delivery methodologies across the PM team
• Foster a high-performance, collaborative team environment focused on continuous improvement

• Oversee data integration points between client, Epsilon, and vendor partners
• Partner with data engineering teams to ensure high-quality execution, including QA processes and validation checks
• Ensure accuracy and completeness of file transfers, campaign inputs, and outputs

• Partner with account, analytics, and strategy teams on audience targeting, test design, and reporting requirements
• Communicate program status, risks, and outcomes to internal and external stakeholders
• Influence decision-making and align cross-functional teams without direct authority

• Develop and implement process improvements to optimize workflows, mitigate risk, and increase scalability
• Establish repeatable frameworks for campaign execution, documentation, and reporting
• Drive continuous improvement initiatives across tools, processes, and team operations

• Bachelor's degree or equivalent experience required
• 7+ years of project management experience
• Prior experience managing or mentoring project managers strongly preferred
• Experience with in data-driven marketing, CRM, or digital campaign execution environments
• Automotive and/or agency experience strongly preferred
• Proficiency with Microsoft Office tools (Excel, Word, Outlook)

• Strong leadership and team development capabilities
• Excellent communication, stakeholder management, and influencing skills
• Advanced organizational and prioritization skills in fast-paced environments
• Strategic thinker with the ability to manage both big-picture initiatives and detailed execution
• Proven ability to drive accountability, manage conflict, and deliver results under pressure
• Strong analytical, problem-solving, and decision-making skills

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression,…