PR Manager

Overview

About Slate:
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

As the PR Manager, you will play a critical role in helping to define, monitor, and sustain external relations, reporting directly to the Head of Public Relations and Communications. You will collaborate across the organization, contributing to the development of innovative PR strategies, and monitoring and measuring share of voice and other metrics, as appropriate. This role offers the opportunity to combine your passion for PR and storytelling to help shape the success of our brand.

• Assist in the development of industry-leading external communications strategies across media categories, working with the Head of PR and Communications.
• Identify new media and ways of working, together with the PR agency.
• Monitor media and share of voice and own the relationship with agency support.
• Serve as company spokesperson at external events.
• Align internal and external communications objectives, working with the PR, social media, Growth, and Experiential teams.

• Bachelor's degree or experience in marketing, advertising, or a related field.
• 7+ years of PR experience (i.e. client-side, agency-side, media), with a proven track record of strategic story placements in automotive and non-automotive publications.
• Experience defining and articulating a brand's unique positioning, ensuring it resonates with target audiences and aligns with company values.
• Durable relationships among automotive media and journalists/influencers in other areas.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Knowledge of PR tracking metrics, market research methodologies, and competitive analysis.
• Experience working within cross-functional teams and guiding projects through various departments, including creative, social, and growth.
• Must be willing to travel up to 25%.
• Must love cars! You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.

At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

• Safety First
• Delight Customers
• One Team
• Relentless Improvement
• Fast, Frugal, and Scrappy
• Respectful Collaboration
• Positive Legacy

We want to work with people that reflect the communities in which we operate.

Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

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