Marketing Communications Specialist

Marketing/Communications/Business Development

Troy, MI

-397

Full-Time/Regular

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in south east Michigan, over 450 team members, 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades.

We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press thirteen years in a row.

If you have a passion for helping people and providing exceptional and dependable service, we want you on our team!

Information about our comprehensive total rewards package can be found here.

Supports the development of internal and external communications to engage members and team members and ensures messaging aligns with MSGCU branding. Implements communication tactics in support of marketing and business development initiatives while differentiating MSGCU offerings.

• Internal Communication Support
  :
  Develops professional, high-quality written material that aligns with the organization’s style and tone. Creates materials tailored to audience needs, executes engagement strategies, and maintains content for internal platforms. Performs ongoing platform maintenance, including day-to-day operations, page optimizations, and department page organization to support member and team member engagement. Supports video production, including scripting, storyboarding, taping, and editing.
• Content Creation and Writing
  :
  Maintains and builds upon existing channels to create content to meet member or other audience needs in alignment with brand standards and organizational messaging. Uses creative approaches in addition to writing such as graphic design, multi-media, and video to convey engaging messages. Works with team to optimize content based on reporting and analytics to enhance effectiveness.
• Program Support
  :
  Manages the tactical/day-to-day implementation of Classroom Cash Grants and MSGCU Scholarships. Maintains program administration websites and provides communication support. Coordinates with internal and external stakeholders to ensure successful execution of programs and communications.
• Social Media Engagement
  :
  Schedules social media content and engages with the community by responding to interactions and feedback via social and or online reviews. Escalates member feedback appropriately. Reports on performance and provides recommendations to optimize performance.

• Member Focus
  :
  Builds strong relationships (internal/external) and delivers member-centric communications that effectively share our story and keep members informed and enthusiastic.
• Decision Quality
  :
  Makes good and timely decisions that keep the organization moving forward. Exercises judgment within defined procedures and practices to determine appropriate action.
• Action Oriented
  :
  Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm, meticulous attention to detail, and high quality standards. Persists in accomplishing objectives despite obstacles and setbacks. Successfully prioritizes tasks and meets tight deadlines; possesses project management skills to manage work intake and delivery.
• Ensures Accountability
  :
  Holds self accountable to meet commitments with a strong bottom-line orientation. Works effectively while receiving general instructions on routine work and detailed instructions on new projects or assignments. Understands stakeholder requirements, expectations, and needs.
• Collaborates
  :
  Builds productive internal/external working relationships with key stakeholders to encourage diverse thinking, nurture innovation, and produce creative and effective communications. Draws upon multiple relationships to exchange ideas, resources, and know-how. Comfortable managing cross-functional communications projects.
• Communicates Effectively
  :
  Develops and delivers multi-mode communications (original work product and reviewed/edited materials) using strong writing and editing skills. Effectively distills, organizes, and conveys complex information in a logical, visually pleasing, and user-friendly manner. Respects subtle changes in tone when writing for various audiences (including all team members, leadership, etc.).
• Instills Trust
  :
  Builds relationships and gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues. Demonstrates the utmost discretion and…