Senior Specialist, Media Strategy

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Mars United Commerce is currently seeking a Senior Specialist, Media Strategy. This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred.

Candidates must reside in a commutable distance to one of Mars United Commerce’s hub locations:
Minneapolis (preferred location), Detroit, Chicago, Cincinnati, New York, Denver, Bentonville, Dallas, Seattle or Nashville.

• Client-facing role supporting planning and leading execution of best-in-class national consumer promotions and shopper media campaigns
• Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring pacing
• End to end campaign management delivering final approved plans to market
• Cross functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
• Management of program trackers and timelines
• Management of third-party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 2-4 years of shopper, consumer promotions, digital media or retail media experience working in an agency setting, CPG and/or retail media experience strongly preferred
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Detail oriented with ability to track and reconcile budgets to fine level of detail
• Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
• Must have a strong level of understanding of media performance principals including KPI performance (formulas, insights), as well as an understanding of operations process (trafficking, optimizing and tagging media)
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions

The Power of One starts with our people! To do powerful things, we offer powerful…