Digital Content Manager

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Full Time Troy, MI, US

2 days ago Requisition

Salary Range: $80,000.00 To $90,000.00 Annually

The whole reason for our existence is to grow ourselves in order to grow those around us. This means exploring, failing, and trying again. We believe that through trial and error, the best ideas are born. This is why we promote Fearless Failure, allowing each team member to eliminate apprehension and go all-in on presenting a new idea, even if it doesn’t end up successful.

We believe in radical transparency, a way of communication that puts everything on the table. Everyone has the opportunity and responsibility to provide feedback and speak freely, no matter who presented the idea. This practice is easy when the news is good. It’s when friction and disagreements occur that transparency becomes more difficult, more necessary, and far more impactful.

Our environment is built on the fundamentals of safety and trust, not comfort. Comfort leads to complacency, and complacency leads to dull ideas. Through safety and trust, we allow each team member to present ideas with the knowledge that he or she will be heard. This has allowed us to move quickly and create a further impact on each other and our clients.

Summary:

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and collaborate with the teams to create innovative ideas and support with all things digital execution.

Responsibilities may include:

• Manage and oversee the daily activities of a content team which may include writers, graphic designers, videographers, and other industry professionals
• Lead in creating copy for creative projects this may include short and long-form content (blogs, social media, ad copy, landing pages, etc.).
• Develop creative marketing copy for social promotions, digital marketing campaigns, landing pages, display ads, videos, and more
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year for various clients
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• Timely response time to client communications, which may be outside of normal working hours at times
• Support client communication as it relates to content and social. This will include supporting other senior team members, client experience managers, and leadership.
• Writing and providing strategic insight into social media calendars for various clients
• Support SEO audits as it relates to research and content
• Content and creative copy optimization
• Conduct keyword research and analysis to help drive the most valuable traffic
• Ongoing review and analysis of client websites for areas that can be improved and optimized
• Mine a vast number of data sources (surveys, Google Analytics reports, audits, user testing, etc.) to extract insights geared towards evaluating our clients SEO and content campaigns against various KPIs
• Technical on-page SEO implementation
• Strategic thinking and planning
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Editing, proofing + QA on projects
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
• Be proactive in self-teach on your assigned platforms

The requirement details:

• Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
• Superb client management and customer service skills, including producing clear, error-free correspondence and the ability to articulate strategies and solutions in meetings
• Ability to work creatively while managing a consistent workload
• Ability to build rapport and have a positive attitude
• Ability to work within a creative team environment
• Self-driven, time management and planning skills in a fast-paced environment
• The ongoing drive to do…