Marketing Specialist

Your Passion. Your Purpose. If you’re here, you’re looking for something more. More opportunity, more impact, more purpose. At Rehmann, each and every one of our associates plays a pivotal role in the Firm’s success. When you join our team, you can count on exceptional support, encouragement, and guidance from your colleagues and from leadership. No matter where you want to go in your career, Rehmann can help you get there.

Whether you’re in the early stages of your professional journey or you’re further down your path, we’re focused on helping you achieve your goals – whatever they may be. When you join Rehmann, you are part of a culture that Puts People First and aims to help everyone reach their fullest potential. Let us show you all the ways we can Empower Your Purpose.

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Job Description:

Join Rehmann and Elevate Your Marketing Career At Rehmann, we’re a forward-thinking firm dedicated to empowering businesses and individuals to thrive. As a Marketing Specialist/Lead, you’ll play a key role in supporting and shaping strategic marketing initiatives that drive firmwide growth and brand awareness. This role offers a unique opportunity to build both executional excellence and strategic marketing capabilities, with exposure to market segmentation, targeting, and growth strategy.

Flexibility & Balance:
Enjoy in-office or hybrid work arrangements. We value work-life balance and provide a supportive environment to help you succeed.

Growth & Development:
From hands-on experience to professional development programs, we invest in your growth and career goals.

Innovation at Your Fingertips:
Work with industry-leading tools like Salesforce, Jasper, Hub Spot, , and explore emerging technologies—including AI—to enhance marketing strategies.

• Support Strategic Initiatives
  • Assist with the development and execution of annual marketing plans that align with firmwide goals
  • Contribute to segment- or industry-specific marketing strategies by providing research, insights, and recommendations
• Coordinate Content & Campaigns
  • Execute multi-channel campaigns and manage content development to drive engagement and awareness
  • Partner with demand generation and digital teams to ensure campaigns align to priority audiences and business goals
• Support Segment Targeting & Insights
  • Assist in identifying and refining target audiences, industries, and priority accounts
  • Support development of ideal customer profiles (ICPs) through research and data analysis
  • Analyze campaign and CRM data to identify trends across segments and industries
  • Analyze & Report
  • Track KPIs, measure campaign success, and provide actionable insights through data analysis
  • Identify performance patterns and highlight opportunities to improve targeting, messaging, or channel mix
• Research & Identify Growth Opportunities
  • Stay ahead of market trends, hot topics, and competitive landscapes
  • Proactively surface opportunities within key industries, service lines, or client segments
  • Support exploration of new markets, audiences, or campaign approaches
• Collaborate for Success
  • Partner cross-functionally with marketing, sales, and subject matter professionals to align efforts
  • Help translate frontline feedback into marketing insights and campaign improvements
  • Support the sales team with resources, tools, and content aligned to priority audiences
• Plan Impactful Events
  • Organize conferences, trade shows, and events while ensuring alignment with target audiences and strategic priorities
• Drive Special Projects
  • Contribute to high-impact initiatives that support marketing innovation, growth strategy, or process improvement

• A foundational understanding of marketing principles and a strong interest in growing strategic marketing capabilities
• Strong organizational and project management skills with the ability to manage multiple priorities
• Analytical mindset with an interest in using data to inform decisions
• Strong critical thinking skills with the ability to connect dots, apply sound judgment, and proactively identify solutions to move work forward
• Excellent communication and presentation skills
• A continuous…