Digital Content Coordinator

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Full Time Troy, MI, US

Salary Range: $52,000.00 To $60,000.00 Annually

The whole reason for our existence is to grow ourselves in order to grow those around us. This means exploring, failing, and trying again. We believe that through trial and error, the best ideas are born. This is why we promote Fearless Failure, allowing each team member to eliminate apprehension and go all-in on presenting a new idea, even if it doesn’t end up successful.

We believe in radical transparency, a way of communication that puts everything on the table. Everyone has the opportunity and responsibility to provide feedback and speak freely, no matter who presented the idea. This practice is easy when the news is good. It’s when friction and disagreements occur that transparency becomes more difficult, more necessary, and far more impactful.

Our environment is built on the fundamentals of safety and trust, not comfort. Comfort leads to complacency, and complacency leads to dull ideas. Through safety and trust, we allow each team member to present ideas with the knowledge that he or she will be heard. This has allowed us to move quickly and create a further impact on each other and our clients.

SSDM is looking for a Digital Content Coordinator to help the agency grow and produce effective content for our clients. This role supports the Creative Team and collaborates with the Account team to craft innovative ideas and execute on all things digital content.

• Write copy for creative projects (this includes short and long-form content (blogs, social media, ad copy, landing pages, etc.)
• Conduct SEO keyword research and write copy optimized for search engine that is entertaining and informative
• Build web pages and add copy and images to various client websites (primarily Word Press)
• Assist with the management and maintenance of content resource centers on client websites
• Support SEO audits as it relates to research and content
• Review and analyze client websites to identify areas that can be updated, improved and optimized
• Mine data sources (surveys, Google Analytics reports, audits, user testing, etc.) to extract insights that evaluate client SEO and content campaigns against KPIs
• Support the preparation and maintenance of content calendars
• Editing, proofing + QA on projects
• Stay current on best practices in the industry and review competitor websites to compare their activities with those of your company
• Proactively self-teach on your assigned platforms and tools

• Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
• Ability to work quickly, creatively and accurately, completing assigned tasks within deadline (or before)
• Knowledge and experience in using website CMS (primarily Wordpress)
• Intermediate (to advanced) familiarly with AP style
• Experience and ability to work within Google systems (Docs, Drive, Sheets, etc.)
• Ability to learn new technology and marketing platforms quickly
• Ability to adjust writing style based on brand standards provided
• SEO copywriting experience
• Strong organizational, time management and analytical skills
• Ongoing drive to push the creative envelope and keep up with digital trends
• Willingness to learn and be adaptable to change
• Familiarity with SEO search tools (Moz, SEMrush, etc.)
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
• Advanced written communication skills and an ability to read copy in English
• Experience with social media engagement strategies and best practices
• Strong…