Creative Director

At Yerba Madre,we’remore than a beverage company—we’rea movement inspired to help people

Come to Life. Rooted in the sacred energy of yerba mate,a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model—from sip to seed to shelf,we turn fans into agents of change who give back more than they take. By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people andplanet.

As a company, our core values and fundamental beliefs are guided by these four principles that shape how our company operates:

• Alive with Energy: We bring vitality to everything we do
• Brave the Unknown: We lead with conviction and unafraid to disrupt
• Sacred Service: We lead with care and serve from the heart
• Resilient Roots: We grow stronger together a help others do the same

If this resonates with you, we inviteyouto Come to Life with us.

Yerba Madre is the leading yerba mate brand in the United States. A beverage with centuries of cultural history, rooted in the Atlantic Forest and built for the people who move through life with intention. We are entering a pivotal chapter. The brand strategy is set. The creative platform is defined. Now we need someone to make it live and breathe on social every single day.

The Creative Director is the brand’s creative conscience. You are the guardian of the visual identity across every consumer touchpoint– social, packaging, point of sale, seeding kits, campaigns, digital assets, and everything in between. When someone picks up a can, sees a post, opens a kit, or walks past a display, that’s our work. This is a creative leadership role for someone who understands that great creative is a business tool, one that drives trial, builds memory, and translates into measurable growth.

You can defend a creative decision in a board meeting and brief a photographer on the same day. This person reports into the Head of Marketing, mentors a small in-house design team, builds and manages a network of creative partners, and works hand-in-hand with our Community and Social Director

THIS ROLE REQUIRED TO WORK ON-SITE IN OUR VIBRANT OAKLAND, CA OFFICE 3 DAYS A WEEK

Primary, full accountability:

• Social — You own visual direction, content standards, and creative supply;
  Social owns channel and content strategy, editorial calendar, cadence, publishing, and performance.
• Packaging — can, glass, seeding kits, limited editions Campaigns — tentpoles, launches, brand moments

Core, high involvement:

• Shopper — POS, shelf talkers, display, fridge decals
• OOH — truck wraps, transit, out-of-home

Contributor, directional input:

• D2C — landing pages, email, digital assets
• Events — festival presence, activations, kits
• Innovation — new flavor and formats

Creative Direction & Brand Identity:

• Own and evolve the Yerba Madre visual identity & brand voice across every consumer touchpoint
• Translate the new brand platform and positioning into a consistent, distinctive visual language
• Build and maintain a living creative brief: the visual toolkit, photography standards, typography, color, and motion principles that give the whole organization a shared language
• Apply the ‘Yerba Madre creative filter’ to every piece of work before it ships

Social & Content:

• Own visual direction of the @yerbamadre feed, the highest-visibility expression of the brand
• Build a network of photographers, videographers, and creators who can execute to the brand standard
• Integrate both, the craft and the building, of content at a player-coach level. A unique opportunity to ‘do’ and ‘lead’.
• Partner closely with Social Director on channel strategy; you bring the creative POV, they bring the strategy…