Program Manager, Branded Merchandise eCommerce Sales

Program Manager, Branded Merchandise eCommerce Sales

Most companies claim to have the best people. We say to them,  Keep dreaming.  Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Location Requirement:

• This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day
  , at one of the following BDA office locations:
  Atlanta, GA (ideal), Austin or Dallas, TX, Troy, MI, Indianapolis, IN, or Woodinville, WA.
• To be considered, candidates must live within a reasonable commuting distance of one of these offices, as regular in-person collaboration is essential to this role.

Position Overview
:

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT-focused program management role).

We are looking for a strategic and results-driven Program Sales Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Key Responsibilities:

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing
  
  Collaboration:
  
  Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer
  
  Experience:
  
  Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock.
• Other job duties and projects as assigned.

Job Skills and Traits:

• Proven ability to sell solutions and strategies to multiple clients.
• Proven ability to influence clients towards mutually beneficial solutions.
• Solution oriented.
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines.
• Highly organized and detail oriented.
• Understand and manage forecasting, budgets and P&L statements.
• Clear and effective communication skills with both internal and external stakeholders.
• Results focused – consistently achieves profitable sales goals.
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe…