Non-Automotive Account Manager

Position Overview

Fori Automation is seeking an experienced Non-Automotive Account Manager to support and grow business with key non-automotive OEM & Tier I customers. This role will be based at Fori’s Shelby Township, Michigan headquarters and will report directly to the Director of Business Development. The non-automotive Account Manager will be responsible for driving new business opportunities, supporting existing customer relationships, and achieving sales targets for assigned non-auto OEM & Tier I accounts.

The ideal candidate will bring proven sales experience in the non-automotive industry, strong technical acumen in automation solutions, and the ability to manage complex customer programs from concept through hand-off. Approximately 50% travel is required.

• Pursue and secure new business opportunities within assigned Tier I & OEM accounts.
• Support sales activities to achieve departmental targets for revenue growth and customer acquisition.
• Lead and participate in quoting activities, proposal development, and follow-up with customers.
• Identify and track new program launches, ensuring Fori solutions are positioned early in the opportunity cycle.
• Build and maintain strong relationships with customer contacts at multiple levels of the organization.
• Generate and present technical concepts and proposals, including layouts, cycle time charts, and cost estimates.
• Prepare and deliver customer presentations, ensuring alignment with technical and commercial requirements.
• Benchmark commercial products, technologies, and strategies to identify opportunities for competitive advantage.
• Serve as the technical and commercial interface with OEM & Tier I customers during the business development phase.
• Develop responses to RFQs and RFIs, ensuring best-in-class technical solutions and commercially competitive offers.
• Support negotiations within program sign-off limits under the guidance of the Director of Sales, Non-Automotive.
• Attend sales and marketing meetings, training sessions, and customer events as required.
• Complete accurate sales reports, forecasts, and opportunity tracking documentation.
• Collaborate with engineering and program management teams to ensure a seamless hand-off of secured projects.

• Technical degree in Engineering, Business, or related field.
• Minimum of 5 years’ technical sales or account management experience, preferably with non-automotive OEMs & Tier I’s.
• Existing relationships within non-automotive OEMs and Tier I’s.
• Strong understanding of automation technologies incl. general assembly, material handling / AGVs, & custom automation.
• Demonstrated success in developing proposals and securing business with major non-automotive OEMs & Tier I’s.
• Excellent organizational, communication, and presentation skills.
• Ability to manage multiple priorities and customer programs simultaneously.
• Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint).

• Competitive salary with healthcare benefits and 401(k) company match.
• Opportunities for professional growth and global exposure.
• A collaborative and innovative work environment.

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.