Marketing Specialist
Job in
Troy, Lincoln County, Missouri, 63379, USA
Listed on 2026-09-16
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-16
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Market Research, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below
- Assist with the development and execution of annual marketing plans aligned with firmwide goals
- Contribute to segment- and industry-specific marketing strategies through research, insights, and recommendations
- Execute multi-channel campaigns and manage content development
- Partner with demand generation and digital teams to align campaigns with priority audiences and business goals
- Identify and refine target audiences, industries, and priority accounts
- Support development of ideal customer profiles through research and data analysis
- Analyze campaign and CRM data to identify trends across segments and industries
- Track KPIs, measure campaign success, and provide actionable insights
- Identify performance patterns and opportunities to improve targeting, messaging, or channel mix
- Research market trends, hot topics, and competitive landscapes
- Surface growth opportunities within industries, service lines, and client segments
- Support exploration of new markets, audiences, and campaign approaches
- Support the sales team with resources, tools, and content
- Partner cross-functionally with marketing, sales, and subject matter professionals
- Translate frontline feedback into marketing insights and campaign improvements
- Organize conferences, trade shows, and events
- Contribute to marketing innovation, growth strategy, and process-improvement initiatives
- Foundational understanding of marketing principles and strong interest in developing strategic marketing capabilities
- Strong organizational and project management skills
- Ability to manage multiple priorities
- Analytical mindset and interest in using data to inform decisions
- Strong critical thinking and sound judgment
- Ability to proactively identify solutions
- Excellent communication and presentation skills
- Continuous learning mindset
- Bachelor’s degree in marketing, communications, business, or related field
- 2+ years of marketing experience; agency and/or B2B professional services experience preferred
- Proficient in Microsoft Suite and similar tools
- Familiarity with marketing technology tools, CRM systems, and project management software
- Experience with , Salesforce, Jasper, Hub Spot, and SharePoint is a plus
- Industry experience in the public sector, healthcare, or financial services is a plus
Demonstrates expertise in developing and executing marketing strategies, analyzing campaign data, and managing multi-channel campaigns. Proficient in utilizing marketing technology tools and CRM systems to drive insights and improve targeting.
Highest-signal resume keywords- Marketing Strategy Development
- Data Analysis and Insights
- Project Management
- Campaign Execution
- CRM Systems Proficiency
- Marketing Principles
- Data Analysis
- Campaign Management
- KPI Tracking
- Market Research
- Organizational Skills
- Critical Thinking
- Communication Skills
- Problem-Solving
- Continuous Learning Mindset
- B2B Marketing
- Public Sector
- Healthcare
- Financial Services
- Demand Generation
- Microsoft Suite
- Salesforce
- Jasper
- Hub Spot
- Share Point
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