Global Director, Specialty Surgery Marketing

Global Director, Specialty Surgery Marketing

Trumbull, CT, United States (On-site)

About Cooper Surgical

Cooper Surgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of Cooper Companies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond.

We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at

Scope:

Reporting to the VP of Marketing, Medical Device, the Global Marketing Director, Specialty Surgery is responsible for creating the vision and mission of the Specialty Surgery portfolios based on collaboration with cross-functional colleagues and external partners. This role is responsible for creating and implementing the marketing strategy for product launches and selling of the Specialty Surgery Portfolios (inclusive of specialties such as Plastic, Head and Neck Colorectal and General Surgery) to achieve corporate & division financial objectives.

Overseeing all aspects of marketing, the Director provides strategic as well as tactical leadership for the marketing and commercial execution of Specialty Surgery products in the US and International markets. S/he is responsible for managing the strategic portfolio roadmap, product development, product launch, and product marketing to gain maximum benefit from each product throughout the full portfolio lifecycle. The Director manages and provides coaching for a team of Product Marketers and creates functional strategies and specific objectives for each team member while also developing budgets/policies/procedures to support the functional infrastructure.

Job Summary:

The Global Marketing Director, Specialty Surgery, leads a team to develop, implement, and align strategies and tactics focused on the successful commercial launch, penetration, and profitability of the overall portfolios globally. S/he directs and oversees all aspects of product life cycle management across these portfolios, including understanding market demands, technology trends, and the competitive field.

Essential Functions & Accountabilities:

Leadership

• Proven success in leading downstream marketing teams
• Establish and track metrics to hold the marketing team accountable for their performance against goals and strategies.
• Effectively motivate a team and inspire collaboration and success
• Global & Local Strategy Alignment
• Understanding & prioritization of Customer needs
• Team strategy development

Marketing

• Assess needs for marketing research and analysis, including (VOC) voice of the customer.
• Identify important, non-obvious customer insights and turn into new product concepts
• Lead the development, testing and implementation of brand messaging, campaigns, and marketing materials
• Develop and execute annual marketing plans and commercialization strategies.
• Inspire creativity & collaborate globally
• Develop and deploy strategies across Clinical areas of responsibility, given the trends related to the GYN Surgery and L&D portfolios
• Lead team in Product launch (Capital, Disposable, Software) strategy and execution
• Continually maintain portfolio prioritization and product strategy
• Ability to lead & work collaboratively across all US corporate functions, including Sales, Supply Chain, Medical Education, Regulatory, R&D, Medical Affairs and more.
• Ability to lead & work strategically with the Sales Organization to understand our internal-customer needs and be acutely in tune to the Customer needs
• Ability to lead effectively across CSI on global campaigns, roadmap planning, etc.

Travel:

• Ability to travel up to 40% of the time

Qualifications

Knowledge, Skills and…