Marketing Data & Operations Senior Manager

Marketing Data & Operations Manager

Cooper Surgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of Cooper Companies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women's and family care, and beyond.

We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at

Job Summary:

The Marketing Data & Operations Manager leads marketing analytics, attribution, and operations to enable data-driven decision making across the marketing organization. The role integrates data across media, CRM, web, and sales systems to provide a single source of truth for performance and revenue. Working closely with Growth and Lifecycle teams, this role ensures marketing performance is accurately measured, optimized, and aligned to revenue outcomes, enabling efficient and scalable growth.

Essential Functions & Accountabilities:

Data & Attribution

• Build and manage marketing attribution models across channels
• Integrate data across media, CRM, website, and call center systems
• Establish and maintain a single source of truth for marketing performance
• Improve visibility into channel contribution and revenue impact

Analytics & Reporting

• Develop and manage KPI frameworks aligned to revenue outcomes
• Maintain KPI frameworks, reporting, and measurement integrity across demand, lead, and conversion metrics
• Deliver reporting and insights to support decision-making and optimization
• Improve reporting accuracy, consistency, and speed of insight
• Translate data into actionable recommendations for marketing teams

Marketing Operations & Systems

• Manage and optimize marketing technology stack (CRM, analytics tools)
• Ensure data quality, governance, and consistent tracking standards
• Manage campaign tracking, UTM governance, and measurement frameworks
• Support implementation of new tools and capabilities to improve performance

Cross-Functional Partnership

• Partner with Growth to enable channel and media optimization
• Partner with Lifecycle to support CRM, segmentation, and conversion tracking
• Align with Sales and BI teams to connect marketing data to revenue outcomes
• Support a performance-driven operating model through data and insight

Travel Requirements:
Willingness to travel (30-60 days) with international travel requirements.

Qualifications:

Knowledge, Skills, and Abilities:

• Strong expertise in marketing analytics, attribution, and data integration
• Understanding of CRM systems, digital marketing, and performance measurement
• Data-driven mindset with ability to translate insights into action
• Strong cross-functional collaboration and problem-solving skills

Work Environment:

• Remote
• Fast-paced product development
• Robust sales pipeline and implementation
• Cross-function collaboration among multiple businesses

Experience:

• 5+ years in marketing analytics, operations, or data roles
• Experience with attribution, reporting, and marketing technology (e.g., GA4, CRM)
• Proven ability to connect data across systems and drive performance insights
• Experience working in cross-functional or matrixed organizations

Education:

• Bachelor's degree in Marketing, Business, or related field required

As an employee of Cooper Surgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at  to learn more about Cooper Surgical and the benefits of becoming a member of our team.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at talent.a

• Job Identification 12567
• Job Category Marketing
• Posting Date 09/02/2026, 05:54 PM
• Job Schedule Full time
• Locations 75 Corporate Drive, Trumbull, CT, 06611, US (On-site)
• Company Cooper Surgical