Content Creator, Digital Marketing

Company Description

CRKT® (Columbia River Knife & Tool®), founded in 1994, is a knife and tool company built on innovation and integrity. The team is committed to creating products that inspire users and are built to endure real-world use. CRKT® collaborates with leading designers worldwide to bring unique, high-performing tools to market. The company operates on a simple principle: to provide customers with Confidence in Hand®, delivering reliability, quality, and thoughtful design in every product.

We are looking for a hands-on Content Creator to own and elevate our digital content across multiple channels. This role is ideal for a highly capable and technically proficient visual storyteller who can manage an in-house studio, shoot polished product photography, produce short- and long-form video, and create content that performs across digital and physical channels. The Content Creator role is expected to contribute to creative ideation and concept development in addition to execution.

Experience or deep interest in the knife, outdoor, EDC, tactical, tools, gear, or enthusiast product categories is highly valuable.

This is not a “social media only” role. It is a full-stack production role for someone who can plan, shoot, edit, organize, and deliver content that supports launches, campaigns, retail sell-in, e-commerce merchandising, social growth, and brand storytelling.

Candidates must provide a link to portfolio of work to be considered for this position.

include but are not limited to the following –

• Own the day-to-day operation of the in-house studio, including camera, lighting, audio, backdrops, props, surfaces, storage, and production workflows.
• Develop repeatable studio setups for product photography, lifestyle imagery, tabletop video, talking-head content, product demos, and social-first content.
• Create efficient workflows for shot lists, file naming, asset storage, editing, versioning, delivery, and archiving.
• Help establish and maintain consistent visual standards for product photography and video.
• Own and maintain internal asset library.

• Produce high-quality product photography for e-commerce channels, retailer assets, email campaigns, paid media, social content, presentations, and sales support.
• Support go-to-market campaigns by producing launch assets for new products, seasonal campaigns, promotions, collaborations, and key retailer moments.
• Work cross-functionally with marketing, product, sales, e-commerce, and customer service teams to ensure assets support both brand storytelling and commercial needs.

• Plan, shoot, and edit video content ranging from quick-turn social clips to polished brand and product storytelling. Pre-production responsibilities include scripting, developing storyboards and shot lists.
• Produce short-form content for channels such as Instagram Reels, Tik Tok, You Tube Shorts, Facebook, and Linked In.
• Produce longer-form content for channels such as You Tube, product education pages, retailer support, sales presentations, launch campaigns, and brand storytelling.
• Create product demos, feature walkthroughs, how-to content, comparison videos, founder/designer stories, behind-the-scenes content, event recaps, and campaign content.

• Build and maintain a trusted network of freelance and agency partners who can support overflow needs, including freelance editors, motion designers, retouchers, photographers, videographers, sound mixers, and production partners.
• Oversee outsourced post-production workflows, including video edits, color correction, sound cleanup, motion graphics, captions, retouching, etc.
• In collaboration with Marketing Manager, manage out-of-house photo and videoshops, including pre-production planning, creative direction, location coordination, talent/product needs, shot lists, schedules, and on-set priorities.
• Participate in creative ideation and concept development with marketing team and across departments.
• Collaborate with sales and e-commerce teams to understand what…