Senior Regional Sales Manager; WEST

This position is remote in the US, ideal locations include (not limited to): WA, OR, West Coast.

Lantronix is seeking a driven, technically fluent Regional Sales Manager to own and grow embedded compute and connectivity revenue within the Drone, Robotics, and Autonomous Systems vertical across the Western United States. This is a hunter-first role built for a seller who understands OEM design cycles, can engage credibly with hardware engineers and program managers, and has the relationships and market presence to open new logos and drive them from evaluation through production ramp.

You will be the primary Lantronix field presence in the Pacific Northwest, targeting drone OEMs, robotics integrators, defense sub-primes, and commercial autonomy companies. Working closely with internal teams and partners, you will position Lantronix SOM platforms and IoT connectivity solutions as the design-in standard for autonomous systems.

This role sits at the intersection of technical credibility and revenue execution, requiring strong relationship building, pipeline ownership, and solution-oriented selling.

• Own and exceed quarterly and annual revenue quota for Drone and Robotics accounts across the Western U.S.
• Build and maintain a 4x pipeline coverage ratio with strong stage progression
• Drive OEM design wins from evaluation through production ramp
• Develop and execute a quarterly territory plan covering target accounts and opportunities

• Prospect, qualify, and close new OEM customers across the Western region
• Engage engineering, procurement, and executive stakeholders
• Act as primary point of contact for key accounts and expand relationships
• Partner with Field Application Engineers to support evaluations and demonstrations
• Identify competitive threats and develop strategies to win business

• Leverage distribution partners to grow pipeline and close opportunities
• Drive joint account planning with partners
• Work with manufacturer representatives to expand regional coverage
• Represent the company at industry and trade events

• Provide accurate forecasting and maintain CRM data integrity
• Deliver regular territory updates to leadership
• Ensure all sales activities and opportunities are properly documented

• Conduct market and competitive research in drone and robotics industries
• Share insights with product and marketing teams
• Translate customer needs into product feedback
• Support marketing initiatives and customer engagement efforts

• Bachelor’s degree in engineering, Computer Science, Aerospace, Business, or equivalent experience
• At least 5 years of experience selling embedded compute, semiconductor, or IoT hardware into OEM accounts

• Proven track record of OEM design wins and production ramp revenue
• Existing relationships with drone, robotics, or defense companies in the Western U.S.
• Strong technical knowledge of embedded systems, connectivity, and Edge AI concepts
• Experience managing long and complex sales cycles
• Strong CRM discipline and forecasting accuracy

• Experience with defense or autonomous vehicle programs
• Familiarity with embedded compute ecosystems
• Understanding of UAV systems and sensor technologies
• Experience with compliance frameworks such as NDAA or ITAR
• Channel sales experience with major distributors or VARs

Remote, Western United States (Washington, Oregon, and surrounding region preferred)

Estimated salary: $145,000 - $170,000 (USD)