AI Engineer; GTM

The future of AI — whether in training or evaluation, classical ML or agentic workflows — starts with high-quality data.

At Human Signal, we’re building the platform that powers the creation, curation, and evaluation of that data. From fine-tuning foundation models to validating agent behaviors in production, our tools are used by leading AI teams to ensure models are grounded in real-world signal, not noise.

Our open-source product,
Label Studio
, has become the
de facto standard for labeling and evaluating data across modalities — from text and images to time series and agents-in-environments. With over 250,000 users and hundreds of millions of labeled samples, it’s the most widely adopted OSS solution for teams working on building AI systems.

Label Studio Enterprise builds on that traction with the security, collaboration, and scalability features needed to support mission-critical AI pipelines — powering everything from model training datasets to eval test sets to continuous feedback loops. We started before foundation models were mainstream, and we’re doubling down now that AI is eating the world. If you're excited to help leading AI teams build smarter, more accurate systems — we’d love to talk.

We’re looking for a strategic, technically fluent Director of Product Marketing to lead the positioning of our Enterprise platform. Your mission will be to enable our GTM teams to land new logos and grow existing accounts by creating messaging and collateral that speaks to both the technical value and the business impact of our platform.

You’ll work across Product, Sales, Marketing, and Customer Success to:

• Strengthen our ideal customer profile (ICP) and segment messaging by persona and use case
• Build and iterate on executive-level collateral that supports outbound, warm-bound, and expansion efforts
• Lead early positioning and messaging for new Enterprise product launches
  , including testing and refining based on real market feedback
• Collaborate closely with field teams to prioritize, test, and refine messaging and assets based on real deals and feedback—not just build content in a silo

Your work will ensure that every GTM touchpoint—from outreach emails to late-stage pitch decks—reinforces a compelling, consistent story about how Human Signal helps AI teams build smarter, more accurate systems with better data.

• Own positioning and messaging for Label Studio Enterprise across key personas, use cases, and verticals—elevating our platform narrative beyond “data labeling” to data-centric AI infrastructure.
• Partner with the Product team to position and launch new Tier 1 Enterprise features and services, ensuring messaging clarity and GTM readiness.
• Develop competitive positioning and internal training to help Sales differentiate in the market.
• Translate customer pain points and success stories into marketing assets that drive pipeline and accelerate deal cycles.
• Collaborate with Demand Gen and Content teams to support campaigns, product launches, events, and web strategy with compelling narratives.
• Contribute to thought leadership and content development
  , analyst briefings, and case studies.
• Evolve our core messaging framework and work with field teams to ensure consistent delivery across touchpoints.

• 8+ years of experience in B2B product marketing with the ability to translate complex technical concepts to executive-level business impact.
• Experience marketing to data science, AI/ML product leaders and engineers, or MLops personas is a strong plus.
• Excellent verbal and written communication skills. Track record of building high-quality, enterprise-focused sales enablement content.
• Deep understanding of product positioning, competitive strategy, and product launch frameworks.
• Ability to thrive in a lean startup environment, with a strong bias for ownership and action.
• Bonus: familiarity with product-led growth (PLG) or open source GTM motions.

Within 1 month, you'll:

• Ramp on our platform, positioning, and personas.
• Audit and assess existing product marketing content and messaging.
• Collaborate with Sales and Product to identify and begin executing on…