Web Specialist

Web Specialist

US-AZ-Tucson

The Web Specialist, part of Bruker’s Marketing and Communications department, supports the effective presentation and organization of marketing content online, helping maintain a consistent, high-quality user experience across BNSM’s web properties. This role focuses on hands‑on execution of content updates and improvements within a drag‑and‑drop CMS environment (no coding required).

• Routine updates and maintenance of existing web pages; uploading and configuring new pages; maintaining consistency in page structure, configuration, and linking; carrying out site improvement tasks such as updating metadata, refining internal linking and asset organization, and aligning older content with current standards.
• Posting and updating webpages within a drag‑and‑drop CMS (Adobe Experience Manager), ensuring alignment with Bruker templates, standards, and formatting guidelines.
• Carrying out day‑to‑day webpage updates and refinements in the CMS to keep content current, accurate, and consistent across the site.
• Organizing and maintaining customer‑facing content libraries, including preparing full‑page and gated‑access versions while working closely with other team members and in support of broader marketing initiatives.
• Preparing images for web use using Adobe Photoshop, including resizing, light editing, and simple compositing to ensure clean and consistent presentation.
• Reviewing and updating webpage and asset metadata, properties, and linking to maintain content quality, consistency, and organization.
• Supporting updates to e‑commerce product catalogs and promotions (Shopify) to ensure content is up to date and well‑presented within a key revenue‑generating channel.
• Assisting with content updates, migrations, and sunset activities for satellite sites (Word Press) to help transition acquired products and technologies into Bruker’s primary web presence.
• Assisting the Web Manager with the collection and organization of website analytics data and general competitive information, as needed.

The ideal candidate will have:

• Bachelor’s degree in a relevant discipline; or an associate’s degree with 2+ years of related work experience.
• Familiarity with B2B and/or technology‑sector website marketing, a plus.
• Experience with drag‑and‑drop CMS platforms (e.g., Word Press), strongly desired.
• Demonstrated exposure to and familiarity with Shopify or e‑commerce platforms, strongly desired.
• Experience with Adobe Photoshop, a plus.
• Organized, ability to efficiently complete tasks on‑time and multi‑tasking.
• Detail‑oriented, able to complete hands‑on, precision‑focused work, often across many webpages.
• Comfortable as both a team player and individual contributor, with extensive review loops and stakeholders.

At Bruker, base salary is part of our total compensation. The estimated base salary range for this full‑time position is between $48,000 and $65,000. The base salary will depend on several job‑related factors, including education, training, experience, geographic location, skills, competencies, job‑related knowledge and travel requirements. Full‑time employees may also be eligible for a performance‑related incentive in addition to a full range of benefits including 401(k) with company match, an employee stock purchase plan, medical and dental plans, life insurance, short‑term and long‑term disability insurance, employee assistance program and paid time off including vacation, sick time and holidays, and more.

Bruker is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre‑interview to determine their eligibility in light of export control restrictions.