Senior Marketing Data Analyst

Senior Marketing Data Analyst

Posting Number: req
25148

Department: Marketing & Brand Management

Location: Tucson Campus, Tucson, AZ USA

The Senior Marketing Data Analyst serves as a central, strategic partner in advancing the University of Arizona's marketing and communications effectiveness through data-informed decision-making, performance measurement, and analytical storytelling.

Embedded within the central University Marketing & Communications division, this role provides analytical insight across university-wide marketing, communications, and enrollment-support initiatives that amplify the university's brand, communicate its impact, and engage audiences.

The position is responsible for the design, execution, and evolution of measurement frameworks that assess the performance of digital, web, email, social, paid media, and owned communication channels—translating complex datasets into clear, actionable insights that inform brand strategy, enrollment growth, audience engagement, and executive decision-making.

By bridging marketing, communications, enrollment, and institutional data partners, the Senior Marketing Data Analyst helps ensure campaigns, messages, and strategies are grounded in insight, accountability, and continuous improvement, while demonstrating a strong commitment to data governance, privacy, and responsible data use.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work‑life programs. For more information about working at the University of Arizona and relocation services, please .

Arizona Online Digital Marketing Support:

• Serve as the primary analytics and measurement partner for Arizona Online marketing efforts, supporting enrollment, retention, and student success goals.
• Partner with Arizona Online marketing leadership to integrate digital analytics and measurement into overall marketing strategies and campaign planning.
• Analyze and report on the performance of digital marketing campaigns, including paid search, display, social media, email, SEO/SEM, and website engagement, including site search performance using tools such as Search Stax.
• Use tools such as Google Analytics 4 (GA4), and paid media platforms to identify trends, insights, and optimization opportunities related to lead generation, conversions, and ROI.
• Measure and report performance of integrated digital campaigns against defined KPIs and business goals.
• Collaborate with internal partners, agencies, and vendors to support data collection, campaign tracking, attribution, and performance optimization.
• Develop insights and recommendations that inform channel mix, budget allocation, creative optimization, and campaign strategy.
• Support the implementation of sustainable, scalable analytics practices for Arizona Online marketing initiatives.

Marketing & Communications Analytics:

• Analyze the performance of university-wide marketing and communications content and campaigns across digital, web, email, social, paid media, and earned/owned channels.
• Design, build, and maintain dashboards and reports that communicate key performance indicators, trends, and insights to executive leadership and marketing and communications professionals.
• Develop and apply analytical models for attribution, audience segmentation, message performance, and return on investment.
• Translate analytical findings into clear, actionable recommendations that inform creative development, messaging, content creation, and channel strategy.
• Partner with the division's digital agency of record on paid media performance, attribution modeling, and reporting.

Data Strategy & Infrastructure:

• Partner with University Information Technology Services (UITS), University Analytics & Institutional Research (UAIR), Enrollment Management, and other campus stakeholders to align marketing and communications data…