Social Media Manager

Company Description

FR!

DAY Movement is Tucson’s modern movement studio, offering contemporary, high-energy experiences in a welcoming and inclusive environment. The studio focuses on reformer, strength, spin, and mat cclasses that support strength, cardio, mobility, and overall well-being for clients of all fitness levels. FR!

DAY Movement emphasizes community, personalized attention, and a positive studio culture. Located in Tucson, AZ, the studio is growing and seeks team members who are excited to help shape its brand presence and deepen engagement with clients.

• Role Description The Social Media Manager is a full-time, on-site role based in Tucson, AZ. This role is responsible for planning, creating, and publishing content across all social media platforms to highlight FR!
  
  DAY Movement’s classes, instructors, and studio culture. Day-to-day tasks include developing content calendars, writing posts and captions, capturing photos and short-form video in the studio, posting stories, and optimizing content for reach and engagement. The Social Media Manager will monitor comments and messages, respond to community inquiries, and maintain a consistent brand voice aligned with the studio’s values. They will collaborate with Marketing and Influencer Managers on campaigns and partnerships.
  
  This role also includes tracking performance metrics, collaborating with studio leadership on campaigns and promotions, and adjusting social media strategies based on data and trends.

• Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts and improving engagement.
• Strong Communication and Writing skills, including the ability to craft clear, compelling, and brand-aligned messaging across platforms.
• Experience in Content Strategy, including planning content calendars, aligning content with business goals, and repurposing assets for different channels.
• Familiarity with fitness, wellness, or studio environments and an interest in reformer-based movement or group exercise (preferred but not required).
• Proficiency with social media tools and analytics platforms (e.g., Instagram, Tik Tok, Facebook, scheduling tools, and basic insights dashboards).
• Ability to work on-site, capture original content in the studio, and collaborate closely with instructors and staff.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines simultaneously.
• Prior experience in social media, marketing, or related fields; relevant education or training is a plus.