Marketing Manager

Occidental Roofing is engineering the future of roofing. We're not a traditional contractor-we're a family-owned, engineering-led company building the next generation of the roofing industry.

• Our vision is bold: to establish Occidental Roofing as the national benchmark for trust, leadership, and modern professionalism by integrating qualified talent, technical innovation, and operational excellence.
• Our mission is simple: to deliver peace of mind at scale through unrivaled roofing solutions that protect homes, businesses, and communities.

We're assembling a team of builders, thinkers, and doers-disciplined, mission-driven professionals ready to create something world-class. We value expertise. We reward results. We demand continuous improvement.

At Occidental Roofing, we work on problems with real-world, long-term impact. And we believe compensation should match that impact: meritocratic, transparent, and designed to reward the skills, ownership, and excellence you bring.

We're hiring a Marketing Manager (Growth & Digital Performance) to build, execute, and lead the marketing engine at Occidental Roofing.

This isn't a coordinator role. This is a builder's role-ideal for a high-agency operator who has a proven track record of driving measurable marketing results and is ready to own pipeline generation, digital performance, and revenue impact from day one.

You'll be an army of one-running SEO, SEM, paid media, CRM, content, analytics, automation, and AI-driven marketing operations. You'll own outcomes across inbound marketing, lead generation, and performance optimization.

You'll work directly with the CEO, with a clear path to scale into a leadership role as your role evolves and the company grows.

• Digital Marketing Execution
• Build, execute, and continuously optimize SEO and SEM campaigns to generate qualified inbound leads.
• Manage Google Ads, Facebook Ads, Linked In Ads, and other paid media to drive measurable ROI.
• Deliver improvements in ROAS, CPL, CPA, CAC, and lead quality metrics through data-driven optimization.
• Marketing Tech & AI-Enabled Marketing
• Implement and manage marketing technology and automation tools (CRM, analytics, email marketing, workflow automation).
• Leverage AI tools to streamline content creation, campaign optimization, reporting, and workflow automation.
• Build dashboards and reporting systems to track marketing attribution, funnel performance, and KPIs.
• Content & Social Media
• Plan and manage a content calendar aligned with SEO and funnel strategy.
• Create and repurpose content from internal teams (photos, videos, project stories) to support brand and lead gen.
• Manage social media posting and engagement across Instagram, Facebook, Linked In, Tik Tok, Youtube, and other platforms.
• Develop and execute a full-funnel marketing strategy to drive revenue goals and brand awareness.
• Design and run growth experiments across digital channels to discover scalable acquisition tactics.
  
  Set and hit monthly KPIs for traffic, leads, CPL, ROAS, rankings, and conversion rates.

• 4-6 years of digital marketing experience across SEO, SEM, paid media, and performance marketing.
• Proven track record of driving measurable results, including improved ROAS, reduced CPL/CAC, increased traffic, higher rankings, and lead generation.
• Direct experience running Google Ads, Facebook Ads, Linked In Ads, SEO campaigns end-to-end, with quantifiable success metrics.
• Proficiency with Google Analytics, Google Tag Manager, Google Search Console, Ads Manager, CRM platforms.
• Hands-on experience implementing marketing automation and AI tools into workflow.
• Strong analytical mindset with ability to translate data into revenue-driving actions.
• Ability to self-manage,…