Marketing Generalist

Function

The Marketing Generalist is part of the Marketing team and provides broad support across the Community Food Bank’s (CFB), marketing and communications activities. This position assists with content development, digital communication, social media, advertising, graphic design, website updates, multimedia, and other marketing initiatives. The Marketing Generalist collaborates with internal partners across the organization to help develop relevant and engaging communications for the communities that CFB serves.

• Creates and supports marketing and communications content across digital, print, social media, web, email, multimedia, and other channels.
• Conducts interviews with clients, donors, volunteers, staff, community partners, and members of the public to identify and develop compelling stories that advance the Community Food Bank’s mission.
• Writes, edits, and proofreads content for internal and external communications, in alignment with organizational messaging and brand standards.
• Helps create and maintain engaging digital content across the organization’s website, social media platforms, email communications, and other web-based channels.
• Supports the development and execution of integrated marketing and communications campaigns using traditional and digital channels, including multilingual communications as needed.
• Coordinates advertising activities with media outlets and vendors, including newspapers, websites, television, radio, social media, and other digital platforms.
• Researches advertising opportunities, marketing channels, tools, and emerging trends and shares findings with Marketing leadership.
• Coordinates print production with designated vendors, including requesting quotes, submitting print-ready files, tracking orders, and ensuring timely delivery.
• Processes marketing vendor invoices, secures appropriate approvals, maintains expense records, and tracks translation-related expenses and budgets.
• Creates and adapts graphics and visual assets for print and digital communications using Adobe Creative Suite and established brand guidelines and templates.
• Supports video production, editing, motion graphics, photography, and other multimedia projects.
• Maintains and organizes the organization’s photo and digital asset library, ensuring current and relevant visual content is available for marketing and communications needs.
• Supports website content management, including creating, editing, and updating content within the organization’s CMS.
• Monitors and analyzes website, social media, advertising, and other marketing performance data and helps prepare reports using tools such as Google Analytics.
• Provides marketing and communications support for grant reporting requirements, working closely with the Grants team to ensure required social media, advertising, and traditional media activities are completed and documented.
• Stays current on marketing, communications, digital, social media, design, and industry trends and identifies opportunities to incorporate new tools, platforms, and approaches into the organization’s work.
• Performs other duties as assigned.

• Knowledge of integrated marketing principles and practices, including content marketing, social media, digital marketing, advertising, and media planning.
• Knowledge of digital communications and web-based environments, including content management systems, social media platforms, email marketing, and blogging platforms.
• Proficiency with Adobe Creative Suite and experience creating graphics and other visual content for both print and digital applications.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to write effectively for a variety of audiences and…