Director, Marketing, Consulting

Position: Director, Marketing, Growth Consulting
JOB SUMMARYCornerstone Advisors is seeking a Director, Marketing & Growth Consulting, to serve as a client-facing consulting leader advising banks and credit unions on marketing strategy, growth, brand, customer/member acquisition and retention, product strategy, marketing technology, and performance. This role focuses on helping financial institution clients assess current capabilities, define growth priorities, and execute practical strategies to improve marketing effectiveness and measurable business outcomes;

it is not an internal corporate marketing leadership position  Director will work directly with CMOs, CEOs, and marketing leaders to lead strategic engagements, facilitate executive decisions, develop actionable roadmaps, and translate marketing data into clear recommendations. The ideal candidate is an experienced marketing practitioner and advisor who brings strong financial services or consumer marketing expertise, executive presence, analytical rigor, and the ability to connect brand, product, channel, technology, and investment decisions to growth.

ESSENTIAL FUNCTIONS Key Responsibilities Lead strategic consulting engagements with banks and credit unions focused on growth strategy, brand strategy, marketing organization design, product and go-to-market strategy, campaign effectiveness, and Mar Tech strategy.

Diagnose client marketing challenges through current-state assessments of brand positioning, digital marketing, content strategy, product offerings, customer/member acquisition and retention, analytics, technology, team structure, and operating practices.

Develop executive-ready recommendations, implementation roadmaps, and marketing plans that align brand, product, channel, technology, budget, and measurement strategies to client growth objectives.

Apply data and analytics to benchmark marketing performance, identify gaps, prioritize opportunities, and connect metrics such as acquisition cost, campaign ROI, lifetime value, attribution, product adoption, retention, and brand awareness to business outcomes.

Guide RFP and vendor-selection processes for CRM, marketing automation, website/CMS, digital advertising, personalization/CDP, analytics, and emerging AI-enabled marketing capabilities, from requirements definition through vendor evaluation and selection.

Facilitate executive workshops, round tables, and working sessions with CMOs, CEOs, and marketing teams to build alignment, clarify strategic choices, and accelerate decision-making.

Serve as a trusted advisor to client executives and marketing leaders, helping translate strategy into practical execution plans and measurable priorities.

Lead assigned engagement work streams, coordinate with Cornerstone subject-matter experts, and help ensure client deliverables are practical, high-quality, and aligned with project objectives.

Contribute subject-matter expertise to business development by supporting opportunity discovery, scoping, proposal development, sales presentations, and identification of appropriate client opportunities.

Contribute to Cornerstone methodologies, frameworks, research, thought leadership, conference content, and other capability-building initiatives.

Collaborate across Cornerstone practice areas to deliver integrated solutions for banks, credit unions, and fintech clients.

Knowledge and Skills Deep working knowledge of brand strategy, growth strategy, product marketing, multi-channel campaign management, digital/social/paid media, content strategy, customer/member acquisition and retention, marketing analytics, and marketing operations. Familiarity with CRM, marketing automation, personalization, analytics, website/CMS platforms, and emerging AI-enabled marketing tools. Strong understanding of how marketing strategy connects to product adoption, revenue, or balance-sheet growth, customer/member experience, and measurable ROI.

Demonstrated executive presence, facilitation, presentation, relationship-building, and written communication skills. Working knowledge of financial services marketing and applicable regulatory considerations is strongly preferred.

Problem Solving/Analysis Analyzes client growth objectives, marketing performance, organizational capabilities, technology, processes, and data to identify root causes and priority opportunities. Synthesizes quantitative and qualitative findings, benchmarks performance against peers, evaluates strategic and technology alternatives, and converts complex issues into clear options, executive…