Digital Marketing & Content Specialist

The Digital Marketing & Content Specialist manages day-to-day digital marketing execution across paid media, email, social content, and copywriting.

Spreading Joy Through Earth’s Gifts Since 1980

For over 45 years, the spirit of Kuumba has inspired everything we do. It all began with our founder, a deeply compassionate woman whose powerful connection to nature and unshakable spirit of adventure shaped who we are today.

After traveling the world exploring diverse cultures and their traditional plant remedies, Denise "Kuumba" Piazza, came to understand that the earth provides everything we need to care for ourselves and one another. She learned to transform nature’s beautiful gifts into products that nurture and uplift—always with the intention of spreading love and care. That love is woven into every formula, every step of the process, and every batch we create.

As Kuumba Made employees, we are part of something meaningful. Every product we craft, every order we ship, and every interaction we have reflects our shared values. We are a people-first company, and the heart we put into our work is what makes Kuumba Made truly special.

Kuumba Made is a proudly woman-owned, WBENC-certified company based in Tucson, Arizona. For 45 years, we have been handcrafting natural personal care products with intention, care, and a deep respect for the power of plants.

Ready to make a real impact? Explore open roles.

The Digital Marketing & Content Specialist manages day-to-day digital marketing execution across paid media, email, social content, and copywriting. This hybrid role combines analytical thinking with hands-on creative production, translating brand strategy into effective, platform-specific content that drives engagement, conversion, and customer growth.

Working closely with the marketing and design teams and external creative partners, this role will help maintain a consistent brand experience across digital and physical touchpoints while keeping campaigns, content, and digital initiatives moving forward. Key projects will include supporting the launch and ongoing promotion of Kuumba Made’s new retail space.

This is a single-level job classification within the marketing job series.

• Plan, launch, monitor, and optimize paid campaigns across Meta, Google Ads, and Tik Tok Ads.
• Manage campaign budgets and performance, making data-informed recommendations to improve efficiency and results.
• Track and report on key performance metrics, including ROAS, CAC, conversion rates, engagement, and revenue, as appropriate to each channel.
• Identify opportunities to improve targeting, creative performance, landing pages, and campaign effectiveness.
• Stay current on digital advertising trends, platform changes, and emerging opportunities.
• Manage day-to-day email marketing, including campaign planning, scheduling, segmentation, automated flows, and performance reporting.
• Develop email content and creative that supports product launches, promotions, seasonal campaigns, customer retention, and brand storytelling.
• Monitor email performance and make recommendations to improve engagement, conversion, and customer retention.
• Maintain an organized email calendar aligned with broader marketing and promotional priorities.

• Write clear, engaging, on-brand copy for social media, email, websites, product pages, paid advertising, retail/POS materials, and other marketing channels.
• Adapt messaging for different audiences, platforms, and stages of the customer journey.
• Maintain consistency in Kuumba Made’s brand voice across digital…