Senior Sales Representative - Mining

Career Area: Sales

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

As a Senior Sales Representative for Caterpillar’s Mine Star Technology, you will play a pivotal role in driving strategic sales and delivering cutting‑edge solutions to both surface and underground mining operations. You’ll collaborate closely with Cat Dealers, strategic partners, and directly with mining customers to promote and sell the Mine Star portfolio of products and services.

In this senior role, you will lead the full sales cycle—from prospecting and relationship building to quoting, negotiating, and closing deals—while ensuring exceptional customer satisfaction and dealer engagement across your assigned territory. You will also mentor junior sales representatives and contribute to shaping regional growth strategies.

• Achieve and exceed sales targets; execute the annual operating plan within your territory.
• Develop and maintain strong relationships with Cat Dealers and mining customers.
• Drive business development initiatives and support product certifications in new markets.
• Provide strategic input into territory planning and growth initiatives.

• Act as the primary liaison for Voice of Customer (VOC) and Voice of Dealer (VOD), providing valuable insights to internal teams.
• Monitor customer satisfaction and loyalty drivers, ensuring continuous improvement.
• Serve as a trusted advisor to customers and dealers on technology adoption.

• Analyze market trends, competitive landscape, and economic factors to identify growth opportunities.
• Participate in monthly forecast reviews and provide accurate reporting via Salesforce CRM.
• Contribute to strategic planning and execution of regional sales campaigns.

• Lead and support dealer/customer training sessions and application consulting.
• Execute commercial programs and campaigns, including hardware/software upgrades.
• Mentor and coach junior sales representatives on best practices.

• Partner with internal teams across product development, support, deployment, and marketing to shape industry solutions.
• Establish and uphold project policies and guidelines to meet strategic goals and deliver results.

• Industry Knowledge: Deep understanding of mining industry value drivers, particularly within underground and surface applications. Experience in commercial, marketing, operational technology, information technology, or mining industry.
• Customer Focus: Ability to align customer needs and satisfaction as primary considerations in all business decisions and leverage that information in creating customized solutions.
• Decision Making & Critical Thinking: Strong analytical skills and sound judgment for productive decision‑making.
• Effective Communications: Self‑starter with leadership skills, commercial acumen, and ability to work independently in a fast‑paced environment.
• Negotiating: Expertise in successful negotiation concepts and techniques; ability to negotiate collaboratively with internal and external stakeholders.
• Relationship Management: Ability to establish and maintain strong working relationships with clients, vendors, and peers.
• Business Development: Skilled in exploring and developing potential areas of business growth.
• Value Selling: Ability to articulate product/service value and differentiate offerings to meet customer needs.

• Dealer/Channel management experience.
• Project development experience.
• Understanding of Caterpillar Dealer organization, competitive merchandising programs, and mining operational value drivers.
• Previous experience working in mining or a mining…