Field Representative Development Program; FRDP

About the Program

The Field Representative Development Program (FRDP) is a dynamic, rotational experience designed to build the business, technical, and relationship skills needed to partner with Caterpillar dealers and customers. This program prepares you to become a trusted field leader—driving strategy alignment, customer loyalty, and sustainable growth.

1–3 year structured development program
Customized development plan focused on Caterpillar products, businesses, and values
Designed for early‑career professionals ready to grow into impactful field roles

Training will begin with a 13‑week, in‑person program in Peoria, Illinois, where you will:

• Build foundational knowledge of Caterpillar products, services, and customers
• Develop strong consultative, communication, and leadership skills
• Learn how to partner effectively with dealers and customers to solve real‑world challenges
• Connect with peers, mentors, and business leaders across Caterpillar

After training, you’ll rotate through multiple assignments across Caterpillar, gaining hands‑on experience in:

• Strategy
• Products and services
• Dealer and customer support

Upon completing your rotations, you’ll move into a field‑based role, fully equipped to:

• Partner with Caterpillar dealers
• Drive strategy alignment and customer loyalty
• Manage relationships and assigned territory with confidence

• Build strong knowledge of Caterpillar, its products, services, and customers
• Grow through hands‑on technical training and professional development
• Collaborate with experts across product, marketing, sales, and dealer management
• Complete diverse rotational assignments to gain enterprise‑wide exposure
• Serve as a key connection between Caterpillar and its dealer network

• Industry Technical Representative (ITR) – Provides technical expertise to resolve customer challenges while supporting dealers and customers in the field.
• Industry Sales Representative (ISR) – Leads prime product (machine or engine) sales for a specific industry segment, with responsibility for dealer support, marketing, and overall sales performance.
• Aftermarket Sales Representative (ASR) – Drives Caterpillar’s services growth strategy by increasing parts and service sales. Partners closely with dealers to expand aftermarket opportunities across RISST, CI, and E&T.
• Industry Aftermarket Representative (IAR) – Supports dealer success by analyzing aftermarket operations and recommending strategies to improve service performance and profitability.
• Rental Representative – Helps dealers achieve rental operational excellence by conducting detailed assessments and providing targeted recommendations that directly impact rental performance and profitability.
• Product Support Operations Representative (PSOR) – Focuses on optimizing product support strategies and execution to enhance customer experience and dealer effectiveness.
• Marketing & Sales Operations Representative (MSOR) – Enables commercial success through data‑driven insights, process optimization, and execution of marketing and sales initiatives.
• Digital Adoption Representative (DAR) – Advances digital capabilities by supporting the implementation and adoption of digital tools, analytics, and connected solutions.

• Motivated student or graduate professional with a passion for learning, collaboration, and customer success.
• Customer Focus & Value Delivery – Put the customer at the center, build trust, and deliver solutions that create real, lasting value.
• Problem Solving & Critical Thinking – Analyze challenges, think strategically, and turn insights into meaningful action.
• Communication & Influence – Communicate clearly, build alignment, and confidently engage with diverse stakeholders.
• Collaboration, Ownership & Growth Mindset – Build strong relationships, take initiative, and continuously adapt and learn in a dynamic environment.

• Bachelor's degree in Business, Marketing, Engineering, or related field (or equivalent experience).
• Must currently be participating in a Caterpillar Student & Graduate Program.
• Mi…