Banquet and Event Sales Manager

Event Sales Manager

Starr Pass Golf Club, located in Tucson, AZ, is pleased to announce an excellent career opportunity for an Event Sales Manager. We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part of Troon, you'll contribute to a global leader in golf and community management.

This position is responsible for driving revenue growth for the facility through the development, marketing, sales, and execution of golf tournaments, pickleball events, weddings, dining experiences, social events, and corporate functions. The role leads the development and execution of strategic sales and marketing initiatives by implementing proven sales methods, leveraging corporate programs, industry best practices, and current market trends. This position serves as the primary liaison for clients throughout the planning process and is responsible for ensuring a seamless transition from sales to event execution while delivering exceptional customer service and maximizing revenue opportunities.

Essential duties include:

• Develop and lead a strategic sales and marketing program designed to meet and exceed the club's sales and revenue goals in the areas of golf tournaments, pickleball events, weddings, dining events, corporate functions, and social events.
• Develop and implement marketing plans designed to drive revenue growth and increase awareness of the club's event offerings.
• Manage the entire event sales process from initial inquiry through event execution.
• Serve as the primary point of contact for clients throughout the planning process.
• Attend events as required to personally greet clients, review event details, ensure expectations are met, and facilitate a successful handoff to Food & Beverage and Operations teams.
• Proactively upsell event clients on food and beverage offerings, merchandise, rentals, sponsorship opportunities, enhancements, and additional club services.
• Create and maintain detailed event timelines, guarantees, and deadlines.
• Embrace the use of the designated Customer Relationship Management (CRM) system and Sales Reports.
• Create partnerships with area hotels, resorts, chambers of commerce, local businesses, associations, charities, and community organizations to generate event, golf, pickleball, dining, and banquet business.
• Strategically utilize and understand various revenue opportunities for the facility.
• Plan and attend onsite and offsite trade shows, wedding expos, community events, networking functions, and promotional events as assigned.
• Develop and maintain strong relationships with local corporations, event planners, sports organizations, charities, and community leaders.
• Maintain a thorough understanding of golf operations, pickleball operations, tournament scheduling, food and beverage programming, banquet operations, and facility capabilities.
• Act as a resource to clients by recommending best practices, creating customized event experiences, and identifying opportunities to enhance guest satisfaction and event success.
• Create and promote a culture of sales and hospitality throughout the facility while maintaining exceptional service standards, guest satisfaction, and positive Net Promoter Scores.
• Effectively communicate sales strategies, event details, and client expectations to all operational departments to ensure smooth event execution.
• Continually strive to enhance sales, marketing, and event management skills through industry education, seminars, networking events, and professional development opportunities.

Work schedule expectations include:

• Must be available to work flexible hours, including evenings, weekends, and holidays as business needs dictate.
• Attendance at events is required to support clients and ensure successful execution of club-hosted tournaments, pickleball events, dining events, weddings, and other special functions.

Preferred experience includes:

• Experience in event sales, catering sales, hospitality sales, tournament operations, sports programming, or club/event management.
• Knowledge of event marketing, social media marketing, community engagement strategies, and promotional event planning highly desired.
• Experience selling and coordinating golf tournaments, pickleball events, dining experiences, weddings, social events, and corporate functions is strongly preferred.

About Troon:

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world's largest professional club management company, that specializes in services in golf, hospitality, and residential communities. With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality. Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous, Troon offers professionals the opportunity to grow and succeed within a globally respected organization.

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