Campaign Program Manager — Wrike & Governance

Global Campaign Project Manager Owns project planning, timeline management, dependency management, resource coordination, capacity planning, work management governance, Wrike compliance, project reporting, risk management, stakeholder communication, process adherence, and operational transparency.

Campaign Activation Manager Owns campaign activation planning, audience readiness, segmentation requirements, channel coordination, marketing execution readiness, campaign launch requirements, measurement requirements, campaign performance monitoring, and optimization recommendations.

Key Responsibilities:

Project Planning & Coordination

• Develop project plans for approved marketing initiatives and campaigns
• Create and maintain project schedules, timelines, milestones, and dependencies
• Coordinate activities across multiple teams to ensure work progresses according to plan
• Facilitate project kickoffs, planning meetings, status meetings, and stakeholder reviews
• Monitor project progress and communicate updates to stakeholders and leadership
• Ensure project documentation remains accurate and current throughout the project lifecycle
• Identify and manage dependencies across teams, systems, vendors, and stakeholders
• Coordinate handoffs between functional teams
• Proactively identify bottlenecks and risks that could impact project timelines
• Escalate issues and facilitate resolution when projects encounter obstacles
• Support leadership in making informed prioritization and resource decisions

Project Governance & Reporting

• Maintain project status reports, dashboards, RAID logs, and executive updates
• Ensure projects follow established governance processes and approval workflows
• Monitor project health and provide visibility into schedule performance, risks, and resource impacts
• Support leadership reporting and portfolio reviews
• Establish consistency in project management standards, templates, and operating procedures

Work Management Governance (Wrike)

• Serve as the primary owner of project visibility and governance within Wrike
• Ensure all projects, initiatives, enhancements, operational activities, and campaign-related work are logged and maintained within Wrike
• Drive adoption and compliance with established work management processes
• Ensure project plans, timelines, statuses, and assignments remain accurate and current
• Maintain portfolio-level visibility into active work across SMB Marketing
• Support reporting and dashboard development to improve transparency and decision-making

Resource Management & Capacity Planning

• Monitor team capacity, workload distribution, and resource utilization across SMB Marketing
• Partner with team leaders to identify resource constraints and workload imbalances
• Ensure time tracking is completed accurately and consistently
• Analyze utilization and workload data to support planning and forecasting activities
• Provide leadership with visibility into team capacity, project demand, resource allocation, and delivery risks
• Recommend adjustments to priorities, timelines, and resource assignments when capacity challenges arise

Operational Excellence

• Support continuous improvement of project management processes and workflows
• Identify opportunities to improve efficiency, transparency, and collaboration across teams
• Promote disciplined project management practices and accountability
• Drive standardization of project intake, prioritization, planning, and reporting processes
• Partner with Corporate Affairs Project Management teams to align best practices where appropriate