Vice President Marketing

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Own the go-to-market strategy by industry and drive profitable growth across the different End User Markets / Industries in which Ruhrpumpen participates. Lead market segment managers to build demand, shape product/solution roadmaps with PLMs/R&D, raise win rates, and expand participation in prioritized markets.

• Set market strategy and positioning per segment (customer prioritization, channels, solution offers).
• Lead and coach Segment Managers; clarify interfaces and decision rights in a matrix with Regional Sales VPs/Directors.

• Build 3-year growth plans with bookings, margin, and share goals; translate into regional targets.
• Drive “must win” discipline and pipeline hygiene (monthly reviews, strategy challenges, CRM hygiene).

• Co‑own segment roadmaps with PLMs/R&D for new/adjacent applications.
• Coordinate with Brand/Comms and Sales Enablement for segment content, training, and campaigns; raise influence at EPCs/design institutes.

• Participate in RP’s Steering Committee and cross‑functional forums to set priorities and remove execution bottlenecks.
• Provide quarterly segment performance readouts to executive leadership/Board.

• Bookings growth by segment.
• Hit rate (quote‑to‑order) and cycle time; GPS quote level adherence.
• Pipeline coverage & quality; CRM data completeness and “must win” follow‑through.
• New offer adoption: roadmap milestones met
• Increase market Approved Vendors Lists acceptance

• 12–15+ years in industrial Global B2B (pumps / rotating equipment or adjacent / Engineering Firms) with segment leadership experience.
• Proven market development and matrix leadership across regions.
• Strong command of CRM and quoting governance.
• Demonstrated partnership with other areas to shape roadmaps and bring new/adjacent offers to market.
• Executive communication and relationship skills for senior customers, EPCs/design institutes, and internal leaders.

Internal:
Regional Sales Directors/VPs;
Product Line Managers; R&D/Product Development;
Sales Ops (CRM/GPS); PMO/Operations/Quality;
Brand & Communications;
Finance.

External:
End‑users, EPCs/design institutes technology collaborators.

President, Sales & Marketing

Market Segment Managers

30–40% (global)

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