Digital Media Specialist

Qualifications

• Bachelor’s degree in communications, Public Relations, Marketing, Digital Media, Graphic Design, or other related field.
• Minimum of three (3) years of professional experience in digital communications, including social media management, content curation, website content administration, or internal communications.
• Requires demonstrated experience creating written and visual digital content for public‑facing or internal audiences using content management systems and graphic design tools.
• Experience working in a healthcare, public sector, or similarly regulated environment is preferred but not required.

• Develop, curate, schedule, and manage compelling social media content that supports public education, brand awareness, service updates, and organizational initiatives.
• Serve as the primary curator of digital storytelling, identifying content opportunities, repurposing internal and external material, and ensuring consistent tone and messaging across all platforms.
• Monitor social media channels for engagement, trends, and emerging issues; respond or elevate inquiries as appropriate.
• Analyze social media performance metrics and provide regular reports, insights, and recommendations to Public Affairs leadership.
• Ensure all digital content aligns with EMSA brand standards, messaging strategy, accessibility guidelines, and compliance requirements.

• Maintain and update EMSA’s public‑facing website to ensure accuracy, relevance, usability, and accessibility.
• Coordinate with internal departments to gather, curate, and publish timely website content, including service updates, announcements, and educational materials.
• Assist with content audits, page organization, and ongoing improvements to enhance user experience and information clarity.

• Manage EMSA’s internal communications channels to support employee engagement, operational awareness, and organizational alignment.
• Develop, curate, and distribute internal announcements, digital messages, and visual communications in cooperation with Public Affairs leadership and internal stakeholders.
• Ensure internal messaging is timely, clear, accurate, and aligned with organizational priorities and culture.

• Design digital and print materials including social media graphics, website visuals, flyers, signage, presentations, and internal communications assets.
• Apply EMSA brand standards to all creative work, ensuring consistency in visual identity, tone, and quality.
• Provide creative and design support to Public Affairs and other departments as needed.

• The position requires frequent attention to detail, meeting deadlines, and adapting to shifting priorities in a fast‑paced environment.

Performs other job‑related duties, functions, tasks and responsibilities as assigned, which may vary based on evolving organizational needs and priorities. These responsibilities are not considered essential functions of the position and may be modified or reassigned to accommodate individuals with disabilities, in accordance with the Americans with Disabilities Act (ADA) as amended.

• Knowledge of healthcare and public‑sector digital communications, including social media, content curation, website management, and internal communications in regulated environments.
• Skill in creating clear, accurate, and engaging digital and visual content that supports public education, workforce messaging, and organizational transparency while adhering to brand and accessibility standards.
• Ability to translate complex clinical, operational, or system‑level information into audience‑appropriate messaging for internal and external stakeholders.
• Strong organizational and time‑management skills with the ability to prioritize multiple projects, meet deadlines, and adapt in a fast‑paced, service‑driven environment.
• Ability to collaborate effectively across departments, exercise sound judgment, maintain confidentiality, and uphold ethical and compliance standards expected in a…