Conversion-Focused Digital Marketing & Design Specialist

• Design and build our internet presence maintaining consistency in design styles and brand identity across all Business Segment Perimeter Security (BSPS) companies, adhering to established design guidelines and ensuring a cohesive visual language across all web materials

• Maintain BSPS company visibility on SERPS for top third of page positioning on a national level

• Update BSPS websites using content management system software

• Use graphic design and image editing software, particularly Photoshop, Illustrator, and InDesign to optimize graphics for websites

• Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns, assessing performance against goals

• Identify critical conversion points and drop off points and optimize user funnels

• Create and maintain a database of design assets, page layouts and templates

• Manage and maintain multiple websites with product drawings, specifications, photos, and technical data

• Develop, implement and manage email campaigns

• Engage BSPS customers via multiple channels to increase brand awareness

• Demonstrated ability to own a project from concept to launch

• Excellent written and verbal communication skills with high attention to detail and accuracy

• Other responsibilities as needed

Requirements

• Bachelor’s degree in graphic design or a related field or 2+ years of professional design experience
• Proven understanding of graphic design and UI/UX fundamentals
• Experience with HTML, Java script, and CSS
• Strong sense of creativity, imagination, and innovation – color theory, image editing and composition, and typography
• Excellent time-management skills and comfort working in a deadline-driven environment
• Ability to deliver production-ready digital assets in a wide variety of formats
• Ability to analyze consumer metrics, reports, and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
• Proficient in marketing automation tools

🔍 ATS Optimization Keywords
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Hard Skills

• graphic design
• UI/UX fundamentals
• HTML
• Java script
• CSS
• image editing
• color theory
• typography
• digital asset production
• email campaign management

Soft Skills

• creativity
• imagination
• innovation
• time-management
• attention to detail
• communication
• project ownership
• deadline management
• analytical skills
• customer engagement

Certifications & Qualifications

• Bachelor’s degree in graphic design
• related field certification