Global Digital Marketing Industry Lead

The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs.

We are looking for someone who brings strategic depth, hands‑on expertise across digital acquisition channels, and prior experience leading agencies or teams.

• Own the global acquisition strategy, media mix, and investment approach for the assigned industry
• Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
• Translate industry goals into integrated digital marketing strategies across: SEM:
  Google, Microsoft
• Paid Social:
  Linked In, Meta, X, Reddit, Tik Tok
• Display & Programmatic: DV360, The Trade Desk, CTV, You Tube, retargeting
• Affiliate marketing
• Review sites: G2, Gartner, Trust Radius
• Content syndication & HQL programs
• 3rd‑party email and lead‑generation vendors
• DOOH / OOH advertising
• Lead forecasting, scenario planning, and budget recommendations with APM leadership
• Provide hands‑on leadership and oversight across all paid media channels and demand‑gen programs supporting the industry
• Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards

• 10+ years of experience in digital marketing, performance media, or acquisition marketing
• Hands‑on experience across SEM, Paid Social, Display/Programmatic, You Tube/CTV, Affiliate, Retargeting, and emerging paid platforms
• Experience with HQL programs, content syndication, review site strategy, and 3rd‑party email & lead‑generation vendors
• Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
• Demonstrated ability to lead agencies and influence cross‑functional teams
• Prior people‑management experience (formal or informal)
• Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders

• Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
• Familiarity with CDPs, server‑side tracking, privacy compliance, and data governance
• Experience with MMM, MTA, and advanced attribution methodologies
• Understanding of global marketing, localization requirements, and regional media nuances

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting

Salary is one part of Autodesk’s competitive compensation package. For U.S.

-based roles, we expect a starting base salary between $98,300 and $196,790. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.

We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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