Sr. Product Manager, MarTech; Engagement, CDP & Activation Platforms

Sr. Product Manager, Mar Tech (Engagement, CDP & Activation Platforms)

Remote

AXS connects fans with the artists and teams they love.

AXS is seeking a Sr. Product Manager for our Mar Tech team to lead the execution and delivery of the global Mar Tech ecosystem, including Salesforce Marketing Cloud Engagement, Personalization, Customer Data Platform (CDP), website personalization tooling, mobile push infrastructure, advertising technology integrations, tag management systems, SDK governance, and event instrumentation standards. The role translates marketing and business strategy into actionable product roadmaps and prioritized backlogs, ensuring platform health, driving global adoption, and maximizing ROI across customer engagement, lifecycle marketing, and activation systems.

• Understand and evaluate global marketing, customer engagement, and activation needs by conducting discovery sessions, gathering stakeholder feedback, and analyzing performance and behavioral data to inform roadmap priorities. Translate lifecycle marketing and customer engagement strategies into actionable product roadmaps and prioritized backlogs aligned with enterprise objectives and global delivery capacity.
• Work closely with Mar Tech architects, developers, data engineering, and analytics teams to define features, document epics and user stories, and drive sprint execution across Marketing Cloud, personalization platforms, CDP, website and mobile activation capabilities, advertising integrations, tag management systems, and event instrumentation frameworks. Manage dependencies across CRM, data warehouse, web, mobile, and paid media platforms while ensuring predictable global delivery.
• Apply strong product management discipline and Agile practices to improve delivery predictability, increase transparency, and enhance cross‑team coordination across distributed global teams.
• Play a key leadership role in Mar Tech platform governance by supporting enterprise standards for audience management, identity resolution, event taxonomy, tracking frameworks, SDK implementation, campaign build processes, and data usage. Ensure solutions align with privacy, consent, and regulatory compliance requirements while contributing to long‑term platform scalability and technical debt prioritization.
• Oversee global release planning and activation enablement processes, ensuring structured user acceptance testing, stakeholder validation, and successful deployment of omnichannel marketing capabilities. Partner with marketing operations and analytics teams to ensure solutions deliver measurable business value.
• Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable revenue impact.
• Develop and track key performance indicators to measure Mar Tech effectiveness, including engagement rates, audience growth, journey progression, personalization performance, event data quality, activation speed, and incremental revenue contribution. Identify optimization opportunities and support experimentation frameworks to improve customer experience and activation efficiency.
• Coach and train junior colleagues (business analysts, product managers) in Mar Tech product management processes, data governance practices, and activation best practices.

• Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or related field preferred.
• 5–7 years in Product Management, Mar Tech platform ownership, or Marketing Technology delivery.
• Strong hands‑on experience with Salesforce Marketing Cloud Engagement required.
• Experience with Personalization and/or CDP strongly preferred.
• Experience with tag management systems (GTM, Tealium or similar).
• Experience overseeing event taxonomy, tracking frameworks, mobile SDK governance, and ad‑tech integrations.
• Experience delivering omnichannel activation capabilities across web, mobile, and paid media environments.
• Experience working with global, distributed teams across multiple time zones.
• Demonstrated ability to manage competing priorities in…